# Hydrating Biotechnology Serums NIOD's Eye Contour Concentrate Has 28 Clinical Technologies By Laura McQuarrie | Published 2017-12-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-contour References: [cultbeauty](https://www.cultbeauty.co.uk/niod-fractionated-eye-contour-concentrate.html) & [niod](http://niod.com/product/fractionated-eye-contour-concentrate-15ml) Although the delicate area around the eye is one of the first to show visible signs of aging, it is the eye contour in particular that is a concern to many consumers. NIOD (Non Invasive Options in Dermal Science) offers a Fractionated Eye Contour Concentrate that takes the form of a "hyper-concentrated bio-serum for the eye contour" that is packed with 28 clinical technologies to target issues. The anti-aging treatment for both upper and lower eyelids offers a solution for everything from a loss of elasticity to fine lines, as well as dark circles, puffiness and uneven textures. Some of the technologies that power the product include a Darutoside Complex, Full-Spectrum Fractions of Nature-Identical Hyaluronic Acid and the peptide technology peptide Methyl-Glucoside-6-Phosphate, also known as MG6P. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Hydrating Bio-serums:** The rise in popularity of bio-serums packed with clinical technologies offers an opportunity for the beauty and skincare industry to innovate. - **Fractionated Eye Contour Concentrate:** The development of hyper-concentrated eye serums with multiple clinical technologies allows for new anti-aging and skincare product lines. - **Peptide Technology:** The use of peptide technology as an ingredient in skincare products is a growing trend that represents an opportunity for the beauty industry to differentiate its products. ### Who This Affects Most - **Beauty and Skincare:** The beauty and skincare industry can capitalize on the trend of bio-serums and peptide technology to create innovative and effective anti-aging and skincare products. - **Pharmaceutical:** Pharmaceutical companies can leverage the development of bio-serums and peptide technology to create new medical and cosmetic products for treating skin conditions. - **Research and Development:** The rise in clinical technologies being used in bio-serums and skincare products presents an opportunity for research and development teams to innovate and create new treatments for various skin concerns. ## Related on Trend Hunter - [Peptide-Powered Eye Serums](https://www.trendhunter.com/trends/eye-contour-treatment.md) - [High-Performance Eye Treatments](https://www.trendhunter.com/trends/the-eyelift-concentrate.md) - [Multi-Functional Eye Serums](https://www.trendhunter.com/trends/brightening-eye-serum.md) - [Topical Eye Supplements](https://www.trendhunter.com/trends/os01-eye.md) - [Advanced Eye Serum Formulas](https://www.trendhunter.com/trends/furcy-botanik.md) - [Next-Generation Lifting Eye Creams](https://www.trendhunter.com/trends/ultime-eyes.md) - [Triple-Chamber Eye Serums](https://www.trendhunter.com/trends/renergie-hcf-triple-serum-eye.md) - [Eye-Awakening Skin Creams](https://www.trendhunter.com/trends/nad-renewing-eye-cream.md) - [Next-Gen Eye Treatments](https://www.trendhunter.com/trends/advanced-night-repair-eye.md)