# Complexion-Improving Under-Eye Liners Thrive Causemetics Debuts an Eye Brightener & Powder By Kalin Ned | Published 2025-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-brighteners References: [thrivecausemetics](https://thrivecausemetics.ca/products/brilliant-under-eye-brightener-loose-setting-powder?variant=46750171267239&nbt=nb%3Aadwords%3Ax%3A17691169409%3A%3A&nb_adtype=pla&nb_kwd=&nb_ti=&nb_mi=311628367&nb_pc=online&nb_pi=46750171267239&nb_ppi=&nb_placement=&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=&utm_content=nonbrandedshopping&gad_source=1&gad_campaignid=17339131606&gbraid=0AAAAABtNfTTTDgXzW5ZJdRZgpclY3l7ZT&gclid=CjwKCAjwpMTCBhA-EiwA_-MsmQFObm-6mYvNdqFVier2rbvpqoEkppXQgh-lYoNrq8eFQ3bz8sfqhRoCZmwQAvD_BwE) & [thrivecausemetics](https://thrivecausemetics.ca/products/brilliant-under-eye-brightener-illuminating-corrector?variant=46750166646951&nbt=nb%3Aadwords%3Ax%3A17691169409%3A%3A&nb_adtype=pla&nb_mi=311628367&nb_pc=online&nb_pi=46750166646951&utm_content=nonbrandedshopping&gad_source=1&gad_campaignid=17339131606&gbraid=0AAAAABtNfTTTDgXzW5ZJdRZgpclY3l7ZT&gclid=CjwKCAjwpMTCBhA-EiwA_-MsmUZWBJl7Oer0q7eh4oIxCuYjB-N2ZRAQZ51TnEXo5ctFRe_7Ej9X4hoCIh8QAvD_BwE)  Thrive Causemetics debuts a thoughtfully developed solution for addressing multiple concerns of the delicate under-eye area through a two-product system — the Brilliant Under Eye Brightener and the complementary Loose Setting Powder. This two-product system is designed to work in harmony with the brand's existing best-selling Brilliant Eye Brightener. Thrive's Brilliant Under Eye Brightener™ Illuminating Corrector employs light-reflecting pigments and active skincare ingredients like Matrixyl 3000 peptides and niacinamide to address both immediate cosmetic concerns and long-term skin improvement. Its formulation targets various causes of under-eye darkness, including genetic predisposition, lifestyle factors, and environmental stressors. Its adaptable shades neutralize discoloration and provide hydration. The Brilliant Under Eye Brightener™ Loose Setting Powder, on the other hand, builds upon the Corrector's function with blurring technology and additional skin-nourishing components like hyaluronic acid and vitamin K. Image Credit: Thrive Causemetics ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 61% | Activity: 69% | Freshness: 43% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multifunctional Beauty Products:** Products that combine immediate cosmetic enhancement with long-term skincare benefits are transforming consumer expectations in the beauty industry. - **Adaptive Beauty Solutions:** Creating adaptable beauty solutions for varying skin tones and concerns represents a shift towards inclusivity and personalization. - **Ingredient-driven Innovation:** The use of scientifically backed ingredients like Matrixyl 3000 peptides in beauty products is driving a more informed and health-conscious market. ### Sectors Adopting This - **Cosmetics Industry:** The rise of multifunctional beauty products is reshaping the traditional cosmetics industry, pushing for more holistic skincare solutions. - **Skincare Sector:** Innovations focusing on long-term skin health alongside immediate cosmetic results signify a convergence between the cosmetics and skincare sectors. - **Health-driven Beauty Market:** The increasing emphasis on products with proven active ingredients reflects growing consumer demand in the health-driven beauty market. ## Related on Trend Hunter - [Cream-To-Powder Eyeshadow Sticks](https://www.trendhunter.com/trends/creamtopowder-eyeshadow-sticks.md) - [Multi-Benefit Eye Treatments](https://www.trendhunter.com/trends/instant-bright-eye.md) - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md) - [Dual-Blend Brightening Powders](https://www.trendhunter.com/trends/smooth-finish-brightening.md) - [Serum-Powered Color Correctors](https://www.trendhunter.com/trends/revealer-extra-bright.md) - [Springtime Makeup Powders](https://www.trendhunter.com/trends/undereye-powder.md) - [Affordable Under-Eye Creams](https://www.trendhunter.com/trends/elf-skin1.md) - [Under-Eye Targeted Correctors](https://www.trendhunter.com/trends/fauxfilter.md) - [Soft-Focus Eye Creams](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream.md)