# Cooling Eye Balms Tula's Rose Glow & Get It Cooling & Brightening Eye Balm Comes in a Solid Stick By Laura McQuarrie | Published 2019-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-balms References: [popsugar](https://www.popsugar.com/beauty/best-skincare-products-to-pick-up-in-october-2019-46698734?stream_view=1#photo-46700304) & [tula](https://www.tula.com/products/rose-glow-get-it-cooling-brightening-eye-balm) Probiotic skincare brand [Tula Skincare](https://www.trendhunter.com/trends/energizing-eye-balm) reformulated its best-selling eye balm to include the benefits of hydrating rose water and rosehip oil, which is known as a plant-based alternative to retinol. The new and improved Rose Glow & Get It Cooling & Brightening Eye Balm is packed with all the same probiotics and superfoods as before, and is just as effective for [boosting the undereye area with caffeine](https://www.trendhunter.com/trends/coffee-fix-peptide-eye), aloe, blueberry, hyaluronic acid, as well as nourishing natural ingredients like aloe, apple, watermelon and blueberry. Thanks to its solid stick formula, the mess-free formula is easy to apply on the go or during a busy morning at home that calls for getting ready in a flash. As well as having a brightening effect, the eye balm is useful for instantly [cooling and refreshing skin](https://www.trendhunter.com/trends/cryo-plumping-stick). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 66% | Activity: 64% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Probiotic Skincare:** Opportunity for developing innovative skincare products using probiotics to enhance skin health and address specific concerns. - **Plant-based Alternatives:** Opportunity for creating plant-based skincare alternatives to conventional ingredients like retinol, offering natural and sustainable options. - **Solid Stick Skincare:** Opportunity for developing mess-free, convenient solid stick skincare products for on-the-go use and quick application. ### Who This Affects Most - **Skincare:** Opportunity for skincare companies to incorporate probiotics and plant-based alternatives in their product lines for improved efficacy and sustainability. - **Cosmetics:** Opportunity for cosmetic brands to introduce solid stick formulations for various skincare and makeup products, providing convenience and ease of use to consumers. - **Wellness:** Opportunity for wellness brands to expand into the skincare market by offering products that combine skincare benefits with natural and nourishing ingredients for overall well-being. ## Related on Trend Hunter - [Brightening Eye Balm Sticks](https://www.trendhunter.com/trends/multi-correxion-revive-glow-eye-balm.md) - [Energizing Eye Balms](https://www.trendhunter.com/trends/energizing-eye-balm.md) - [Corrective Eye Skincare](https://www.trendhunter.com/trends/multi-correxion-revive-glow-eye-balm1.md) - [Instantly Soothing Eye Balms](https://www.trendhunter.com/trends/cool-eyes-eye-balm.md) - [Multi-Benefit Eye Treatments](https://www.trendhunter.com/trends/instant-bright-eye.md) - [Ayurvedic Skincare Expansions](https://www.trendhunter.com/trends/golden-glow-eye-balm.md) - [Brightening Eye Serum Sticks](https://www.trendhunter.com/trends/eye-serum-stick.md) - [Cooling Plumping Sticks](https://www.trendhunter.com/trends/cryo-plumping-stick.md) - [Circulation-Boosting Eye Treatments](https://www.trendhunter.com/trends/eagle-eyes-by-blendily.md)