# Sensual Skivvy Marketing 'Ey! Magateen' is a Whole New Kind of Fashion Web Experience By John Ibbitson | Published 2012-02-14 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/ey-magateen References: [fuckingyoung.es](http://fuckingyoung.es/ton-heukels-for-ey/) & [eymagateen-news.tumblr](http://eymagateen-news.tumblr.com/) In this ultra minialist shoot by photographer Ivan Muselli for Ey! Magateen (no, that's not a spelling mistake), the artist captures some sexy shots and video of model Ton Heukels for the new website. Entitled 'Ton Of Youth', the [black and white photo series](https://www.trendhunter.com/trends/jiyongkim-fw25) features images of a surfer-like, blond, nubile model stripped down to nothing but his skivvies as art that is meant to entice and captivate the viewer to visit the site. Lighting and a simple gray backdrop are used here by the photographer to highlight and keep attention focused on the subject's [athletic body](https://www.trendhunter.com/trends/tough-guys-soft-sweaters), while creative compositioning makes for some [suggestive poses from the model](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). So if you're looking for some more imagery of this nature, then check out everything that Ey! Magateen has to offer. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Fashion Photography:** There is an opportunity for disruptive innovation in developing AI-powered minimalist fashion photography tools that can automatically highlight and focus on a model's subject while removing all distractions. - **Sensual E-commerce Experience:** Developing e-commerce experiences that provide customers with sensual and erotic imagery that is artfully done may be a disruptive innovation for some retailers. - **Surfer-esque Fashion:** A trend towards surfer-like fashion styles and clothing that are simple, minimalistic, and sensual could be a major opportunity for fashion designers and retailers. ### Where This Applies - **Fashion Photography:** Minimalist fashion photography techniques and tools can revolutionize the fashion photography industry. - **E-commerce:** Creating sensual e-commerce experiences that provide customers with a unique and alluring shopping experience may be disruptive innovation for e-commerce industry players. - **Fashion Retail:** The emergence of a surfer-esque, minimalist fashion trend could represent a major disruptive innovation opportunity for fashion designers and retailers. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)