# Peeping Rooster Ads The Exygra Virility Tablets Print Campaign Gets ‘Cocky' By Luisa Amanda Gomes | Published 2010-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/exygra-virility-tablets-print-campaign References: [adpunch.org](http://www.adpunch.org/entry/####-symbolically/) & [adsoftheworld](http://adsoftheworld.com/media/print/exygra_virility_tablets_####_2?size=_original) The Exygra Virility Tablets print campaign is so [cheeky and clever](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it)! Taking advantage of the symbolism of an [extremely large rooster](https://www.trendhunter.com/trends/heir-and-a-spare), this print campaign gets its point across without being too crass. The mutant rooster is mysteriously hovering around the elderly gentlemen as he peeps out windows with his binoculars or sleeps happily with an enigmatic smile on his lips. So, this rooster will always be around when you think you need him. I’m just so glad the Exygra Virility Tablets print campaign didn’t have the rooster hang around the man when he had lady friend around--that would be awkward. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Print Campaigns with Bold Messaging:** Brands can explore the use of bold messaging to create memorable and engaging print campaigns. - **Symbolic Advertising:** Brands can leverage symbolism to create impactful advertisements that resonate with consumers. - **Humorous Advertising:** Humor can be an effective way for brands to create engaging and memorable advertising campaigns. ### Sectors Adopting This - **Pharmaceuticals:** Pharmaceutical brands can use creative advertising to differentiate their products and appeal to consumers. - **Publishing:** Publishers can leverage creative and humorous advertising campaigns to increase subscriptions and engagement with their content. - **Consumer Goods:** Consumer goods brands can use bold and humorous advertising campaigns to stand out in a competitive market and appeal to consumers. ## Related on Trend Hunter - [Gigantic Rooster Breakfast Campaigns](https://www.trendhunter.com/trends/kelloggs-see-you-in-the-morning.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Erectile Dysfunction Ads](https://www.trendhunter.com/trends/mangorx.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [QSR X-Ray Campaigns](https://www.trendhunter.com/trends/kfc-spain-1.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)