# Extra Spicy Honeyed Pizzas Grimaldi's Pizzeria Has a New Exxtra Pepperoni & Hot Honey Pizza By Katherine Pendrill | Published 2023-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/exxtra-pepperoni-hot-honey-pizza References: [pizzamarketplace](https://www.pizzamarketplace.com/news/grimaldis-creates-exxtra-pepperoni-hot-honey-pizza/)  [Grimaldi's Pizzeria](https://www.trendhunter.com/trends/grimaldis-pizzeria) has teamed up with fellow Brooklyn-born brand Mike's Hot Honey to launch the sweet, savory, and spicy new Exxtra Pepperoni & Hot Honey Pizza. The new Exxtra Pepperoni & Hot Honey Pizza is a coal-fired pizza topped with extra pepperoni and a drizzle of Mike’s Extra Hot Honey. As [Grimaldi’s Pizzeria](https://www.trendhunter.com/trends/fire-spice-menu) CEO, Joseph Ciolli, explains, "We are incredibly proud of our Brooklyn roots, and we could not be more thrilled to partner with another great Brooklyn company, [Mike’s Hot Honey](https://www.trendhunter.com/trends/pizza-collaboration), to create a seasonal pizza... Mike and his team were fantastic partners, and we can’t wait to share these pizzas with our fans." The new Exxtra Pepperoni & Hot Honey Pizza officially launched on December 5, 2023, and is available from the pizzeria’s dozens of locations across the country. Image Credit: Grimaldi's Pizzeria ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 27% | Activity: 47% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Collaborative Food Partnerships:** Grimaldi's Pizzeria has partnered with Mike's Hot Honey to create a sweet, savory, and spicy pizza. - **Gourmet Pizza Creations:** Grimaldi's Pizzeria introduces the Exxtra Pepperoni & Hot Honey Pizza, a unique coal-fired pizza topped with extra pepperoni and a drizzle of hot honey. - **Regional Flavor Infusions:** Grimaldi's Pizzeria incorporates Mike's Hot Honey, a local Brooklyn brand, into their Exxtra Pepperoni & Hot Honey Pizza to highlight the essence of the region. ### Industries Being Reshaped - **Pizza Chains:** The partnership between Grimaldi's Pizzeria and Mike's Hot Honey demonstrates opportunities for pizza chains to collaborate with local food brands and create innovative menu offerings. - **Artisanal Food Brands:** The collaboration between Grimaldi's Pizzeria and Mike's Hot Honey showcases the potential for artisanal food brands to expand their reach by partnering with established restaurant chains. - **Restaurant Franchises:** The introduction of the Exxtra Pepperoni & Hot Honey Pizza by Grimaldi's Pizzeria presents an opportunity for restaurant franchises to introduce gourmet pizza options and tap into the growing consumer demand for unique flavor combinations. ## Related on Trend Hunter - [Ultra-Flavorful Pizza Collaborations](https://www.trendhunter.com/trends/pizza-collaboration.md) - [Spicy-Sweet Pizza Partnerships](https://www.trendhunter.com/trends/mikeys-late-night-slice.md) - [Honey-Drizzled Burrata Pizzas](https://www.trendhunter.com/trends/mikes-hot-honey-burrata-pizza.md) - [Sweet Heat Pepperoni Pizzas](https://www.trendhunter.com/trends/papa-murphys-and-mikes-hot-honey.md) - [Hot Honey-Drizzled Pizzas](https://www.trendhunter.com/trends/nashville-hot-honey-pizza.md) - [Sweetly Spiced Pizza Products](https://www.trendhunter.com/trends/cicis-and-mikes-hot-honey.md) - [Spicy Honey-Topped Pizzas](https://www.trendhunter.com/trends/hot-honey-pepperoni-pizza.md) - [Savory Honey-Topped Pizzas](https://www.trendhunter.com/trends/hot-honey-pepperoni-magnifico-pizza.md) - [Hot Honey-Filled Pepperoni Pizzas](https://www.trendhunter.com/trends/honey-trap-pizza.md)