# Potent Vitamin C Capsules The Exuviance Brand Offers Vitamin C Capsules for the Skin By Mishal Omar | Published 2017-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/exuviance References: [global.ulta](http://global.ulta.com/af-vitamin-c20-serum-capsules?productId=xlsImpprod16561010) & [global.ulta](http://global.ulta.com/brand/exuviance) Exuviance is a skincare brand that offers a product called AF Vitamin C 20 Serum Capsules – which were designed to offer anti-aging benefits to the skin. The product contains 20% vitamin C, which works to [enhance collagen production](https://www.trendhunter.com/trends/neutrogena-collagen-bank-15-vitamin-c-serum) in the skin, and functions as an antioxidant that reduces the impact that environmental pollutants can have. Because Vitamin C can be rendered ineffective when it is exposed to the air and light for too long, the product is offered in small opaque capsules that can be opened for one-time use, and that ensure that the [Vitamin C remains fresh](https://www.trendhunter.com/trends/longlasting-vitamin-c) until the moment it is applied to the skin. These Exuviance Vitamin C20 Capsules are ideal for those seeking to [brighten the appearance of their skin](https://www.trendhunter.com/trends/the-vitamin-c-serum). ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 36% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Anti-aging Skincare:** The trend of incorporating high concentrations of vitamin C in skincare products for anti-aging benefits presents an opportunity for disruptive innovation in the beauty industry. - **Single-use Packaging:** The trend of using small opaque capsules for one-time use skincare products allows for better preservation of active ingredients, creating an opportunity for disruptive innovation in sustainable packaging solutions. - **Environmental Protection:** The trend of using antioxidants like vitamin C to reduce the impact of environmental pollutants on the skin creates an opportunity for disruptive innovation in eco-friendly skincare products. ### Who This Affects Most - **Skincare:** The skincare industry can explore innovative formulations and delivery systems that maximize the effectiveness of vitamin C in anti-aging products. - **Packaging:** The packaging industry can develop sustainable and convenient solutions for single-use skincare capsules, ensuring the preservation and freshness of active ingredients like vitamin C. - **Beauty:** The beauty industry can focus on developing eco-friendly skincare products that not only provide anti-aging benefits but also protect the skin from environmental pollutants using antioxidants like vitamin C. ## Related on Trend Hunter - [Potent Vitamin C Serums](https://www.trendhunter.com/trends/svr-c-antiox.md) - [High-Potency Vitamin C Formulations](https://www.trendhunter.com/trends/highpotency-vitamin-c.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/mychelle-perfect-c.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Potent Anti-Aging Serums](https://www.trendhunter.com/trends/potent-vitamin-c-formula.md) - [Single-Ingredient Brightening Serums](https://www.trendhunter.com/trends/supreme-c.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/vitamin-c-booster-shot.md) - [Ultra-Potent Vitamin C Skincare](https://www.trendhunter.com/trends/vitamin-c-technology.md)