# Vegan Cosmetic Brands Exurbe Cosmetics is a Vegan-Based Beauty Brand That Stems from Europe By Amy Duong | Published 2020-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/exurbe References: [exurbecosmetics](https://www.exurbecosmetics.com/) Exurbe Cosmetics specializes in [vegan-based cosmetic products](https://www.trendhunter.com/trends/skincare-makeup) and is sold in Europe. Notably, the brand claims that none of its products have the five common health-concerning substances often used in cosmetic goods. It was founded by Melissa Derrer and Bernd Aerni originally and is based in Zurich. Exurbe Cosmetic products are separated into eight different categories -- matte lipstick, lip gloss, lipstick, eyeliner, mascara, nail care, and nail polish. It functions in two core business models -- selling to salons as a B2B focus and D2C through its online web page. Its European consumer market is predominantly those who prioritize [environmental and health elements](https://www.trendhunter.com/trends/dhartii) due to their [vegan centric development process](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection). Image Credit: Exurbe Cosmetics ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Cosmetics:** There is a growing trend towards vegan-based cosmetic products that prioritize environmental and health elements. - **B2B E-commerce:** Companies that supply B2B vegan cosmetics can leverage e-commerce to expand their reach globally. - **Health-concern Free Products:** A trend towards cosmetic products that exclude harmful substances may present opportunities for innovators to create new products that meet consumer needs. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can leverage the growing demand for vegan-based products to develop and market new product lines. - **Salon Services:** Salons can offer a unique selling point by exclusively using vegan cosmetics and marketing this to their customers. - **E-commerce:** E-commerce platforms that cater to B2B and D2C vegan cosmetics can expand their market share by providing a convenient and efficient way for retailers and consumers to purchase products. ## Related on Trend Hunter - [Vegan Personal Care Cosmetics](https://www.trendhunter.com/trends/the-body-shop-vegan.md) - [Vegan Nourishing Skincare](https://www.trendhunter.com/trends/vegan-nourishing-skincare.md) - [Fully Vegan Product Lines](https://www.trendhunter.com/trends/100-vegan.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Vegan-Friendly Talc-Free Cosmetics](https://www.trendhunter.com/trends/polite-society-makeup.md) - [Vegan-Friendly Collagen Skincare](https://www.trendhunter.com/trends/annemarie-brlind.md) - [Ethical Skincare Brands](https://www.trendhunter.com/trends/tone-cosmetics.md) - [Expanded Vegan Beauty Lines](https://www.trendhunter.com/trends/resveratrollift-range.md) - [City-Inspired Bold Lip Glosses](https://www.trendhunter.com/trends/bold-lip-gloss.md)