# Extreme-Hold Brow Lifts e.l.f. Cosmetics’ Effectively Shapes and Nourishes Brows By Kalin Ned | Published 2022-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/extremehold-brow-lift References: [elfcosmetics](https://www.elfcosmetics.com/en_CA/brow-lift/82998.html) e.l.f. Cosmetics is known for its affordable and effective makeup and skincare lines—its extreme-hold Brow Lift is no different. The product has multi-functional benefits—it can produce "extreme, long-lasting hold lifts," while taming and sculpting brows. It also effectively conditions the eyebrows for a "fluffy, feathered look." e.l.f. Cosmetics’ extreme-hold Brow Lift has a gel-like texture that produces a clear and natural finish when applied. Additionally, the brand recommends the Brow Lift Applicator (which can be purchased separately) for "a seamless, mess-free application." Compact and ready for on-the-go adventures, the Brow Lift has been designed to complement all skin tones and brow colors. All makeup that e.l.f. Cosmetics produced is cruelty-free and vegan-friendly. Like all products that the brand offers, the extreme-hold Brow Lift is made highly affordable at $8 CAD. Image Credit: e.l.f. Cosmetics ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 26% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Multi-functional Makeup:** There is an opportunity for makeup companies to develop more multi-functional products that serve more than one purpose, such as combining eyebrow shaping and conditioning. - **Cruelty-free Skincare:** There is a growing consumer demand for skincare products that are cruelty-free and vegan-friendly, creating an opportunity for companies to develop products that meet this demand. - **Mess-free Application:** There is an opportunity for companies to develop mess-free applicators to complement makeup products, making them easier and more convenient to use on-the-go. ### Who This Affects Most - **Makeup:** Makeup companies can expand their market share by developing more multi-functional products that serve more than one purpose. - **Skincare:** Skincare companies can capture more market share by developing cruelty-free and vegan-friendly skincare products to meet the growing consumer demand. - **Beauty Accessories:** There is an opportunity for companies to develop mess-free applicators that complement makeup products, making them easier and more convenient to use on-the-go. ## Related on Trend Hunter - [Water-Resistant Brow Gels](https://www.trendhunter.com/trends/brow-laminating-gel.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [Brow Wax-Gel Hybrids](https://www.trendhunter.com/trends/brow-freeze-gel.md) - [Nourishing Brow Fixing Gels](https://www.trendhunter.com/trends/brow-fixing-gel.md) - [Brow Styling Gels](https://www.trendhunter.com/trends/mac-cosmetics-pro-locked-brow-gel.md) - [Long-Lasting Eyebrow Mousses](https://www.trendhunter.com/trends/superfluff-brow-mousse.md) - [Strong-Hold Brow Hybrids](https://www.trendhunter.com/trends/brow-milk.md) - [Affordable Curling Mascaras](https://www.trendhunter.com/trends/affordable-curling-mascara.md) - [Volume-Boosting Brow Gels](https://www.trendhunter.com/trends/volumizing-tinted-brow-gel.md)