# Extreme Sports Fusion Rally Car Racing Meets Snowboarding By Marissa Brassfield | Published 2008-08-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/extreme-sports-fusion-rally-car-racing-meets-snowboarding References: [snowboardermag](http://www.snowboardermag.com/freeze-frame/dc-mtn-lab/) Snowboarding and rally car racing are an unlikely duo. After all, don’t rally cars belong on a racetrack? At the DC Mountain Lab in Park City, Utah, however, there are no rules. The [private snowboard park](https://www.trendhunter.com/trends/moncler-grenoble-xx-whitespace) is owned and operated by DC Shoes, and it’s a hotbed of innovation for the talented team of snowboarders that DC Shoes endorses. In this series, the DC team adds a new dimension to the definitions of ‘off-roading’ and ‘extreme sport’ by introducing a [Subaru](https://www.trendhunter.com/trends/uncommon-winter-campaign) rally car to the mix. The snowboarders and rally car coexist, doing old tricks and inventing new ones. Do *not* try this at home. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Extreme Sports Fusion:** The fusion of different extreme sports disciplines creates innovative opportunities for new and thrilling experiences. - **Off-roading Innovation:** Integrating rally cars into off-roading sports like snowboarding opens up possibilities for groundbreaking maneuvers and performances. - **Brand Collaboration:** Collaborations between sports brands like DC Shoes and Subaru create innovative spaces for athletes and fans to push the boundaries of their respective sports. ### Where This Applies - **Sports Apparel:** The fusion of different extreme sports disciplines creates demand for specialized apparel that can withstand the unique challenges posed by combining rally car racing and snowboarding. - **Automotive:** Integrating rally cars into off-roading sports like snowboarding presents opportunities for developing new performance-enhancing technologies and products in the automotive industry. - **Extreme Sports Events:** Collaborations between sports brands like DC Shoes and Subaru create opportunities for organizing unique extreme sports events that attract thrill-seeking audiences and showcase cutting-edge innovation. ## Related on Trend Hunter - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Surf and Track Hatchbacks](https://www.trendhunter.com/trends/mini-and-deus-ex-machin.md) - [Rideable Sandcastle Courses](https://www.trendhunter.com/trends/rideable-sandcastle-course.md) - [Candy Bar-Branded Snowboards](https://www.trendhunter.com/trends/twix-doughboard.md) - [Off-Road Vehicle Activations](https://www.trendhunter.com/trends/polaris-rzr.md) - [Tech Brand-Backed Films](https://www.trendhunter.com/trends/beyond-the-fantasy.md) - [Onewheel Off-Road Board](https://www.trendhunter.com/trends/offroad-board.md) - [Raised Suspension Off-Road Vehicles](https://www.trendhunter.com/trends/mache-rally.md) - [Autonomous Tandem Drift Sequences](https://www.trendhunter.com/trends/tandem-drift-sequence.md)