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# Weather-Resistant Backup Drives
The SanDisk Extreme Portable SSD Supports Rugged Lifestyles

By Michael Hemsworth | Published 2018-01-16 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/extreme-portable-ssd
References: [blessthisstuff](https://www.blessthisstuff.com/stuff/technology/misc-gadgets/sandisk-extreme-portable-ssd/) & [amzn.to](http://amzn.to/2mypeac)

The data demands for consumers are only increasing in needs, which is seeing new products like the [SanDisk](https://www.trendhunter.com/trends/sandisk-desk-drive) Extreme Portable SSD come about to satisfy those who want to locally backup their information.

Featuring a durable housing that has been given an IP55 rating, the hard drive is capable of withstanding spills, rain, dust and drops without showing any signs of wear. The drive is compatible with [Macs](https://www.trendhunter.com/trends/apple-silicon-macs) and PCs straight out of the box, and will provide 1TB of capacity to backup your work data or personal information locally without the need for connectivity.

The SanDisk Extreme Portable SSD acknowledges a shift back to [local storage](https://www.trendhunter.com/trends/ssd2go-pkt-portable-ssd) amongst consumers as concerns about cloud security and data breaches encourage them to keep things stored privately.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 34% | Activity: 32% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Increased Demand for Local Storage:** The SanDisk Extreme Portable SSD reflects the growing consumer need for locally backup their information.
- **Rugged and Weather-resistant Technology:** The hard drive's durability and IP55 rating highlight the demand for products that can withstand spills, rain, dust, and drops.
- **Shift From Cloud Storage to Local Storage:** The SanDisk Extreme Portable SSD addresses consumers' concerns about cloud security and data breaches, leading to a preference for private local storage.

### Industries Being Reshaped

- **Personal Data Storage:** The SanDisk Extreme Portable SSD caters to the needs of consumers who want to securely back up their work data or personal information.
- **Computer Hardware Manufacturing:** The demand for durable, weather-resistant hard drives presents opportunities for computer hardware manufacturers to develop innovative, rugged products.
- **Cybersecurity:** The shift from cloud storage to local storage indicates potential opportunities for cybersecurity companies to address consumer concerns about data security and breaches.

## Related on Trend Hunter

- [Ultra-Compact Portable SSDs](https://www.trendhunter.com/trends/ultra-compact-ssd.md)
- [Ultra-Durable Storage Drives](https://www.trendhunter.com/trends/samsung-t17-shield.md)
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- [Durable Encrypted Storage Drives](https://www.trendhunter.com/trends/hidrive-encrypted-nvme-ssd.md)
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