# Extreme Hotels Luxury For Adrenaline Junkies + Building Itself is a Climbing Wall By Made Wise | Published 2006-12-28 | World Source: Trend Hunter, https://www.trendhunter.com/trends/extreme-hotels-luxury-for-adrenaline-junkies-building-itself-is-a-climbing References: [madewise](http://madewise.com/?p=64) & [extreme-hotels](http://www.extreme-hotels.com) The Extreme Group, which is one of the 'fastest growing youth focus brands, has launched its first [Extreme Hotel](https://www.trendhunter.com/trends/heritage-and-vertex). The hotel, located in Capetown, is an ultra hip 130 bedroom hotel that features a 5 star [climbing wall](https://www.trendhunter.com/trends/musa-apartment) on the outside of the building. Everything about the hip hotel is aimed at adrenaline seeking youth. **Implications** - As soon as the building comes into sight, extreme energy can be felt. Young adventurers will definitely want to spend a couple of days trying to conquer the facade of this hip hotel. For those set on seeing and experiencing the world, this hotel just might deserve a spot on your list of buildings to visit. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 85% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Key Themes Behind This Trend - **Adventure-luxe Hospitality:** Creating daring experiences and facilities within luxurious hotels, opening up a new market segment for adventure-hungry, high-end travelers. - **Extreme Sports Tourism:** Catering to the growing demand for combined adrenaline-rush and tourism, offering hotels, resorts and locations in extreme sports and adventure settings. - **Boutique-ification:** Creating highly differentiated, specialty hotels that offer unique experiences and features targeted to specific niches of travellers, such as extreme/adventure sports enthusiasts. ### Where This Applies - **Hospitality:** Creating new growth opportunities for hospitality businesses by offering unconventional facilities and experiences that appeal to the extreme sports tourism sector. - **Sports and Adventure Tourism:** Attracting a higher-end and affluent segment of extreme sports and adventure-focused travellers through exclusive and high-end facilities and experiences. - **Architecture and Construction:** Capitalizing on the growing trend towards specialized, experiential architecture to offer a highly differentiated product that includes a wide variety of bespoke and unconventional features. ## Related on Trend Hunter - [Bold Urban Hotels](https://www.trendhunter.com/trends/hotel-hans.md) - [In-Gym Hotels](https://www.trendhunter.com/trends/in-gym-hotel.md) - [Sculptural Concrete Hotel Designs](https://www.trendhunter.com/trends/sleeping-lab.md) - [Shapeshifting Outer Space Hotels](https://www.trendhunter.com/trends/acromnia-orbital-hotel.md) - [Warm Tonal Earthy Hotels](https://www.trendhunter.com/trends/aethos-ericeira.md) - [Elevated Leisure Habitats](https://www.trendhunter.com/trends/elevated-leisure-habitat.md) - [Mansion-Topped Surreal Hotels](https://www.trendhunter.com/trends/marison-heler.md) - [Climbing Wall-Integrated Apartments](https://www.trendhunter.com/trends/musa-apartment.md) - [3D-Printed Hotels](https://www.trendhunter.com/trends/3d-printed-hotel.md)