# Flatulent Anti-Smoking Campaigns Extreme Group PSA Asks the Question, "Who Smokes?" By Peter Vallas | Published 2011-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/extreme-group References: [osocio.org](http://osocio.org/message/anti_smoking_ads_speak_to_youth_in_their_language/) & [15andfalling](http://15andfalling.ca/index.php/) Hailing from Halifax, Nova Scotia, Extreme Group has always been an agency for coming up with clever PSAs. Its latest [social responsibility campaign](https://www.trendhunter.com/trends/free-mind-campaign) is for a new project launched called '15 and Falling.' '15 and Falling' is a project that states that less than 15 percent of [teens smoke](https://www.trendhunter.com/trends/smoke-free); the ads by Extreme Group make you really notice that statistic. In this featured 30-second spot, a teen is trying to blow a "blue angel" but fails when no one has a lighter on hand. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 17% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Youth Smoking Prevention:** Opportunity for creative anti-smoking campaigns targeting teens to raise awareness about the low prevalence of smoking among youth. - **Social Responsibility Advertising:** Potential for innovative PSA campaigns to educate and engage the public on important social issues like smoking. - **Interactive Public Service Ads:** Disruptive innovation opportunity to create interactive PSAs that encourage viewer participation and provoke a meaningful response. ### Sectors Adopting This - **Advertising:** Advertising agencies can explore new ways to leverage creative strategies and technologies for impactful social responsibility campaigns. - **Health and Wellness:** Health organizations and wellness brands can collaborate with advertising agencies to develop compelling anti-smoking campaigns targeting young audiences. - **Entertainment:** Entertainment industry can contribute by incorporating anti-smoking messages into popular media like movies, TV shows, and music to influence youth behavior. ## Related on Trend Hunter - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Rapper-Endorsed Flame Stove Campaigns](https://www.trendhunter.com/trends/blunt-marketing-campaign.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Vaping Cessation Tools](https://www.trendhunter.com/trends/stopfuckingvaping.md)