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# Crazy Shopping Courses
Learn to Properly Pinch Pennies With an Extreme Couponing Class

By Souzan Michael | Published 2011-07-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/extreme-couponing-class
References: [oregonlive](http://www.oregonlive.com/business/index.ssf/2011/07/extreme_couponing_disciples_cu.html) & [huffingtonpost](http://www.huffingtonpost.com/2011/07/07/extreme-couponing-grocery-stores_n_892069.html)

With the recent popularity of the TLC show 'Extreme Couponing,' which documents women who dedicate large portions of their days to clipping coupons to save money, it doesn't come as a surprise that a extreme couponing class is now available. For those who are not familiar with the phenomenon, fear no more, there is a three-hour class for you!

The class took place in Boise, Idaho and was inspired by the TLC hit show that premiered in April. About 20 women attended, and that number will surely continue to grow. The extreme couponing class was taught by Monica Knight and and her business partner Cathy Yoder. Knight and Yoder are the founders of the couponing blog Fabulessly Frugal.

"I think the stores are a little freaked out because of the television show," says Knight. She warns her coupon-loving students to be polite to cashiers, not buy more than they need and never photocopy coupons. In other words, the message of the extreme couponing class is that couponing does not always have to be so "extreme."

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 3% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Extreme Couponing:** Disruptive innovation opportunity: Developing digital coupon platforms that streamline the couponing process.
- **Couponing Education:** Disruptive innovation opportunity: Creating online courses or apps that teach people how to effectively use coupons.
- **Ethical Couponing:** Disruptive innovation opportunity: Introducing sustainability-focused couponing platforms that promote conscious consumerism.

### Where This Applies

- **E-commerce:** Disruptive innovation opportunity: Integrating couponing features into e-commerce platforms.
- **Education:** Disruptive innovation opportunity: Collaborating with educational institutions to offer couponing courses.
- **Sustainability:** Disruptive innovation opportunity: Developing eco-friendly couponing options to support sustainable shopping practices.

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