# Layer Cake-Topped Milkshakes Johnny Rockets Marks Its 33rd Birthday with the Extreme Cake Shake By Katherine Pendrill | Published 2019-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/extreme-cake-shake References: [chewboom](https://www.chewboom.com/2019/06/05/johnny-rockets-unveils-new-extreme-cake-shake/) & [businesswire](https://www.businesswire.com/news/home/20190604005680/en/Johnny-Rockets-Continues-Solidify-Shake-Category-Leadership) As the '[freakshake' obsession](https://www.trendhunter.com/trends/sugar-factory) continues to dominate, Johnny Rockets is getting in on the craze with its new Extreme Cake Shake. In honor of Johnny Rockets' 33rd birthday, which takes place on June 6th, the chain has whipped up the Extreme Cake Shake. The hybrid shake combines both drink and dessert by taking a [signature Johnny Rockets' shake](https://www.trendhunter.com/trends/premium-shake) and topping it with a piece of cake. Of course, this isn't any ordinary cake. Johnny Rockets is serving up a slice of 3-layer vanilla cake topped with whipped cream, and rainbow sprinkles. Even the glass of the drink itself is coated in vanilla frosting, M&Ms, and more rainbow sprinkles. The result is a [decadent milkshake](https://www.trendhunter.com/trends/smashburger-shakes) that may require some deconstruction in order to consume. Image Credit: *Johnny Rockets.* ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 20% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Freakshake Expansion:** As the 'freakshake' trend continues to grow, there is an opportunity for businesses to create even more outrageous and elaborate milkshake creations. - **Creative Food Mashups:** The combination of a milkshake with a piece of cake is just one example of how businesses can create unique and surprising food mashups to attract customers. - **Over-the-top Desserts:** By creating extravagant desserts that go beyond traditional expectations, businesses can tap into the growing demand for indulgent and Instagram-worthy treats. ### Industries Being Reshaped - **Restaurant:** Restaurants can capitalize on the 'freakshake' trend by creating new and unique milkshake creations, such as combining different desserts or offering customizable options. - **Bakery:** Bakeries can expand their offerings by experimenting with unique and unconventional desserts, like cake-topped milkshakes, to attract new customers and increase sales. - **Social Media:** Social media platforms can partner with businesses to feature and promote exciting and visually stunning desserts, like extreme milkshakes, to engage users and drive traffic to both online and brick-and-mortar locations. ## Related on Trend Hunter - [Collaboration Snack Cake Shakes](https://www.trendhunter.com/trends/hostess-cupcake-shake.md) - [Cookie-Packed Diner Shakes](https://www.trendhunter.com/trends/cookie-jar-shake.md) - [Nostalgically Sweet Shakes](https://www.trendhunter.com/trends/dirt-cup-shake.md) - [Cotton Candy-Topped Shakes](https://www.trendhunter.com/trends/freddys-birthday-cake-shake.md) - [Celebratory Cake Batter Milkshakes](https://www.trendhunter.com/trends/birthday-cake-batter-milkshake.md) - [Fruity Cereal Shakes](https://www.trendhunter.com/trends/trix-shake.md) - [Dessert-Flavored Milkshake Porters](https://www.trendhunter.com/trends/milkshake-porters.md) - [Milestone Birthday Cake Shakes](https://www.trendhunter.com/trends/new-birthday-cake-shake.md) - [Donut-Topped Strawberry Milkshakes](https://www.trendhunter.com/trends/strawberry-shortcake-milkshake.md)