# Rockin' Microphone Loyalty Singers Refuse To Get on Stage Unless They Have A Shure By Going Like Sixty | Published 2009-02-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/extreme-brand-loyalty-singers-refuse-stage-unless-shure-mic-is-there References: [mediapost](http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=100817) [Google](https://www.trendhunter.com/trends/pixel-in-the-clutch) is getting hammered now because critics say they are becoming a monopoly. A company that didn’t exist a dozen years ago, becomes a monopoly? How about a microphone company that has been in existence for decades that singers will absolutely NOT perform without? [Shure Microphones](https://www.trendhunter.com/trends/shure-movemic) is that company. The brand loyalty that companies spend millions to attain was achieved by only providing the best quality at a reasonable price. Shure wants to be sure they retain that position and have launched a [new campaign](https://www.trendhunter.com/trends/legitimate-you): “Reason Why” to reinforce the tagline “Legendary Performance.” ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 33% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Brand Loyalty:** Companies can achieve brand loyalty by providing high-quality products at a reasonable price. - **Monopoly Criticism:** Google is facing criticism for potentially becoming a monopoly in the market. - **Microphone Preference:** Singers demonstrate strong loyalty to using Shure microphones for their performances. ### Sectors Adopting This - **Technology:** Companies like Google are facing the challenge of balancing growth while avoiding monopolistic behavior. - **Audio Equipment:** The success of Shure Microphones highlights the opportunities in the audio equipment industry. - **Advertising:** Shure's new campaign 'Reason Why' presents an innovative approach to reinforce brand loyalty and promote legendary performance. ## Related on Trend Hunter - [Receiver-Free Lapel Microphones](https://www.trendhunter.com/trends/shure-movemic.md) - [Wireless Content Creator Microphones](https://www.trendhunter.com/trends/shure-movemic-88.md) - [Elegant Audio Engineer Microphones](https://www.trendhunter.com/trends/universal-audio-ua-bock-series-microphones.md) - [Creator-Focused Mini Microphones](https://www.trendhunter.com/trends/wireless-me.md) - [Audio Brand Rewards Programs](https://www.trendhunter.com/trends/skullcandy-soundlab.md) - [Broadcast-Ready Studio Microphones](https://www.trendhunter.com/trends/dynamic-microphone.md) - [Studio-Quality Wireless Microphones](https://www.trendhunter.com/trends/dualchannel-wireless-microphone.md) - [Dynamic Pro-Grade Modeling Microphones](https://www.trendhunter.com/trends/universal-audio-sphere-l22.md) - [Broadcast-Ready Microphones](https://www.trendhunter.com/trends/logitech-blue-sona-xlr.md)