# Wedding-Ready Extravagant Evening Dresses Tonena's Dress for Mother of the Bride Went Viral By Kalin Ned | Published 2019-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/extravagant-evening-dress References: [designtaxi](https://designtaxi.com/news/403874/This-Sexy-Dress-For-Any-Mother-Of-The-Bride-Is-Going-Viral-For-Being-Too-Extra/) & [etsy](https://www.etsy.com/listing/590716617/black-mother-of-the-bride-dress-open) This extravagant evening dress became a viral sensation as users of social media repeatedly shared the silhouette online. Launched by Bulgarian-based bridal brand Tonena's Etsy shop, the design is lavish, daring, bold and meant to outfit the mother of the bride. It is perhaps a combination of material use, price value, and silhouette construction that has captured the attention of so many individuals. The extravagant evening dress exudes elegance and is quite alluring, empowering the wearer to make a statement. Tonena's offering is handmade and inspired by the Boho style movement. One of the more striking elements of the dress' construction is the fact that it is embellished with ostrich feathers, adding an interesting layer of sophistication to the design. Photo Credits: Tonena (featured with permission) ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What Makes This Trend Stand Out - **Extravagant Evening Dresses:** The popularity of this extravagant evening dress highlights the trend towards bold and daring designs for special occasions. - **Viral Social Media Sharing:** The viral nature of this dress showcases the trend of social media as a powerful platform for driving attention and interest in fashion. - **Boho Style Movement:** The Boho style-inspired design of this dress taps into the trend of casual, free-spirited fashion choices that resonate with modern consumers. ### Sectors Adopting This - **Bridal Fashion:** The success of this dress suggests opportunities for bridal fashion brands to create unique and extravagant designs that appeal to a wider audience. - **Event Planning:** The demand for extravagant evening dresses presents opportunities for event planners to incorporate these statement pieces into their clients' special occasions and themes. - **Online Retail/etsy:** The popularity of this dress on Etsy demonstrates the potential for online retail platforms to showcase and sell unique, handmade fashion creations to a global audience. ## Related on Trend Hunter - [Autumn Occasion Dresses](https://www.trendhunter.com/trends/reformation-fall-dresses.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Inclusive Bridal Gown Capsules](https://www.trendhunter.com/trends/feather-kissed-collection.md) - [Influencer-Created Bridesmaid Dresses](https://www.trendhunter.com/trends/bridesmaid-dress.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md) - [Villainous Bridal Gowns](https://www.trendhunter.com/trends/allure-bridals-disney-bridal-gowns.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md)