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# Opulent Customized Cars
The Rolls Royce Project Kahn Drophead Coupe Reeks of Luxury

By Going Like Sixty | Published 2009-01-09 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/extrava-car-ganza-customized-rolls-royce-coupe-reeks-of-luxury
References: [edmunds](http://www.edmunds.com/insideline/do/News/articleId=138988#2) & [kahndesign](http://www.kahndesign.com/automotive/projectkahn/?page=coupe&id=rollsroyce&make=rollsroyce)

Pity the poor man. The poor man can only look at pictures and write about the [Rolls Royce Project Kahn Drophead Coupe](https://www.trendhunter.com/trends/rollsroyce-black-badge-spectre). The poor man will never see his reflection in the dark mist color or catch a glimpse of his [Gucci's](https://www.trendhunter.com/trends/hot-wheels-x-gucci-cadillac-seville) in the 22-inch wheels. The poor man won't get to feel his thighs slide across the [Napa](https://www.trendhunter.com/trends/montreal-electric-vehicle-show) leather. This Rolls Royce Project Kahn Dophead Coupe is detailed with elm veneer wood and lamb's wool carpet.

**Implications** - This is a remarkable car. The kind of whip you would think belongs in a rap video or a James Bond movie. Watch the video if you think you can do so without drooling.

I failed.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 29% | Activity: 91% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Customization:** Manufacturers can explore the market demand for bespoke customization options at premium prices.
- **Niche Car Markets:** Car manufacturers can consider catering to niche markets such as collectors and celebrity consumers.
- **High-end Materials:** Companies can focus on incorporating high-quality materials like Napa leather and elm veneer wood in their luxury car designs.

### Where This Applies

- **Luxury Auto Industry:** Luxury carmakers can employ customized service offerings for the high-end markets.
- **Premium Accessory Industry:** Companies that specialize in designing, manufacturing and supplying 22-inch wheels and other high-end car accessories can benefit from the demand generated by ultra-luxury cars.
- **Interior Design Industry:** Interior designers and manufacturers can leverage the market for high-quality materials and create luxury designs for luxury homes and cars.

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