# Beer Made in Space Sapporo's Extraterrestrial Russian Brew By Alex Covert | Published 2008-12-03 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/extraterrestrial-brew-beer-made-in-space References: [themoscowtimes](http://www.themoscowtimes.com/article/1009/42/372845.htm) We don't actually have breweries in space, yet. What we do have, however, are [labs on the International Space Station](https://www.trendhunter.com/trends/sthmer-chocolate) that grow barley - one of the ingredients in beer. The Russians have taken this barley and along with the [Japanese brewery](https://www.trendhunter.com/trends/japanesestyle-dry-lager), Sapporo, have made the first batch of space beer. Some of the 100 liters of brew will be taste-tested by 30 lucky people. The rest will probably be “researched.” **Implications** - Tapping into the resources of outer space has been a priority since the first trip to the outerworlds. Whether the taste is truly different or not, the marketability of a product like this surpasses most alcoholic beverages. What is perhaps more of a gimmick and a sales tactic than a scientific advancement, space beer is sure to fly off the shelves when it hits liquor stores. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 5% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Space Beer:** Space beer, made with barley grown in labs on the International Space Station, presents a disruptive innovation opportunity in the beverage industry. - **Outer Space Resources:** Tapping into the resources of outer space, such as barley grown in space labs, presents a disruptive innovation opportunity in various industries. - **Unique Alcoholic Beverages:** The marketability of unique alcoholic beverages like space beer presents a disruptive innovation opportunity in the beverage industry. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can explore the disruptive innovation opportunity of creating space beer, made with barley grown in space labs. - **Space Research and Technology:** The space research and technology industry can explore the disruptive innovation opportunity of tapping into the resources of outer space, such as growing barley in space labs. - **Retail Industry:** The retail industry can explore the disruptive innovation opportunity of selling unique alcoholic beverages like space beer, which has marketability beyond traditional alcoholic beverages. ## Related on Trend Hunter - [Space Sake Brewing Initiatives](https://www.trendhunter.com/trends/dassai-moon-project.md) - [Outer Space-Aged Spirits](https://www.trendhunter.com/trends/mystic-galactic.md) - [Space-Aged Bottled Whiskey](https://www.trendhunter.com/trends/galactic-whiskey.md) - [Zero-Gravity Hard Seltzer Bars](https://www.trendhunter.com/trends/truly-zero-gravity-bar.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Limited Minimal Branded Beers](https://www.trendhunter.com/trends/nothing-beer.md) - [Cosmically Inspired Colas](https://www.trendhunter.com/trends/starlight.md) - [Exclusive Virtual Beers](https://www.trendhunter.com/trends/heineken-silver.md)