# AI Travel Campaigns Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations By Laura McQuarrie | Published 2023-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/extraordinary-is-out-there References: [adweek](https://www.adweek.com/creativity/dtc-luggage-brand-away-uses-ai-to-inspire-real-vacations/)  DTC luggage brand [Away](https://www.trendhunter.com/trends/travel-changed-me) is using artificial intelligence in its newest campaign, Extraordinary Is Out There, but it ultimately reminds people that there are fantastical destinations out there that are in fact very real. AI artist Ulises and experiential agency [Superfly](https://www.trendhunter.com/trends/diptyques-orpheon) worked with the brand on the project to prove that no matter how wild an imaginative an AI dreamscape may be, there's a real-world destination that rivals its beauty. As part of the campaign, Away is sharing images of places like Grand Prismatic Spring in Yellowstone National Park. With the aid of [AI marketing](https://www.trendhunter.com/trends/coca-cola-ai), brands are leveraging advanced technologies to craft immersive and imaginative visuals that effortlessly transport customers into their captivating brand world. With AI-generated content, brands are curating meaningful experiences that evoke emotions, foster deep connections and inspire lasting brand loyalty. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 83% | Activity: 93% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **AI Marketing:** Using advanced technologies like AI to create immersive brand experiences. - **Imaginative Visuals:** Crafting visually captivating content that transports customers into a brand's world. - **Emotion-driven Experiences:** Curating meaningful experiences that evoke emotions and foster brand loyalty. ### Where This Applies - **Travel and Tourism:** Leveraging AI to showcase real-world destinations and create immersive travel experiences. - **Marketing and Advertising:** Utilizing AI to generate visually stunning and imaginative campaigns that resonate with customers. - **Consumer Goods:** Using AI marketing to foster deep connections with customers and inspire brand loyalty. ## Related on Trend Hunter - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [AI-Powered Travel Campaigns](https://www.trendhunter.com/trends/bring-it-2024.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/trivago-artificial-intelligence.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [AI-Generated Airline Campaigns](https://www.trendhunter.com/trends/ai-adventure-campaign.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md) - [AI Travel Photography](https://www.trendhunter.com/trends/epic-ai-travel-photos.md)