# Extra-Concentrated Fragrances BORNTOSTANDOUT's Extrait Extrême Collection is Intense & Lasting By Laura McQuarrie | Published 2025-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/extrait-extrme References: [fragrantica](https://www.fragrantica.com/news/BORNTOSTANDOUT-Extrait-Extreme-Collection-Black-Guava-Black-Mango-Oud-Candy-Purple-Stain-22015.html) & [instagram](https://www.instagram.com/p/DF7hGDwpD3d/?img_index=1)  South Korean niche perfume brand [BORNTOSTANDOUT](https://www.trendhunter.com/trends/a-corps-secret) dropped a four-piece Extrait Extrême collection devoted to the most concentrated form of fragrance. As the brand describes, “This isn’t just an extrait—it’s Extrait Extrême. A wild overdose of raw materials, pushing perfumery beyond limits with an extrême 50-60% fragrance concentration.” This [BORNTOSTANDOUT collection](https://www.trendhunter.com/trends/borntostandout-x-selfridges) gets its unique qualities from a three-month aging process in traditional Korean Onggi—porcelain vessels historically used for fermentation. Extrait Extrême introduces four unmistakable, boundary-pushing products that are hand-blended, hand-filled, and hand-packed in Korea: Black Guava, Black Mango, Oud Candy, and Purple Stain. At a time when fragrance connoisseurs can’t get enough of scents with larger-than-life projections that make their presence unmistakable, these fragrances deliver both [intensity and longevity](https://www.trendhunter.com/trends/retrospect-by-merit). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 73% | Activity: 69% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hyper-concentrated Fragrances:** The rise of hyper-concentrated fragrances like Extrait Extrême offers perfumers a playground for crafting more intense and long-lasting scent profiles. - **Artisanal Perfume Production:** Artisanal perfume production that emphasizes hand-blending and unique aging processes presents new opportunities for differentiation in the crowded fragrance market. - **Onggi Aging Technique:** Incorporating traditional aging techniques such as the Onggi process adds cultural depth and perceived authenticity to luxury fragrance offerings. ### Sectors Adopting This - **Luxury Fragrance Industry:** Luxury fragrance brands adopting ultra-concentrated offerings can appeal to consumers seeking exclusivity and intensity in their scent experiences. - **Artisan Craft Industry:** The artisan craft industry can leverage traditional methods, such as those used in the Extrait Extrême collection, to create innovative products with a unique market appeal. - **Cultural Heritage Industries:** Industries focused on cultural heritage can find new value by integrating traditional techniques, like the Korean Onggi method, into contemporary products. ## Related on Trend Hunter - [Loud Luxury Perfumes](https://www.trendhunter.com/trends/a-corps-secret.md) - [Dynamic Luxury Perfumes](https://www.trendhunter.com/trends/rouge-smoking-extrait.md) - [Edgy High-Impact Fragrances](https://www.trendhunter.com/trends/crazypills.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/borntostandout-body-care.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Heavily Fragranced Hand Creams](https://www.trendhunter.com/trends/fragranced-hand-cream.md) - [Concentrated All-Day Fragrances](https://www.trendhunter.com/trends/retrospect-by-merit.md)