# Vegan Ceramide-Powered Face Washes Pacifica Offers an Extra-Gentle Face Wash to Consumers By Kalin Ned | Published 2022-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/extragentle-face-wash References: [ulta](https://www.ulta.com/p/vegan-ceramide-extra-gentle-face-wash-pimprod2029805) This extra-gentle face wash by [Pacifica](https://www.trendhunter.com/trends/hydrodew-slime) is specifically engineered with sensitive skin in mind. The fragrance-free formula is tested by dermatologists and for allergies, guaranteeing that no one will experience any adverse effects. On top of that, the product is cruelty-free and 100% vegan. Pacifica's Extra-Gentle Face Wash is made with vegan ceramides—these are the fats and lipids found in skin cells. They work to support and replenish the skin barrier, making it more durable than before. The brand also includes marshmallow root extract and calendula. These help to soothe and smooth the skin. The [Vegan](https://www.trendhunter.com/trends/isntree-yam-root) Ceramide Extra-Gentle Face Wash is offered to consumers at an affordable price. It can be used both morning and night. The product [lightly foams upon application](https://www.trendhunter.com/trends/atobarrier365-foaming-cleanser) onto the damp skin of users. Image Credit: Ulta Beauty ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 38% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Vegan Skincare:** With the rise in eco-consciousness and veganism, businesses can introduce a vegan skincare line, like Pacifica, that appeals to the ethical and health concerns of eco-conscious customers. - **Ceramide-based Skincare:** Businesses can develop skincare products containing ceramides because they are one of the essential components of the skin's protective barrier and have a tremendous potential to improve the skin's protective function. - **Affordable Sensitive Skincare:** Businesses can develop affordable face washes specifically formulated for sensitive skin similar to Pacifica, addressing a gap in the market for those who might be unable to afford high-end sensitive skin products. ### Where This Applies - **Skincare Industry:** The skincare industry may shift their focus towards vegan, ceramide-based, and affordable skincare products to cater to the needs of eco-conscious, health-conscious, and price-conscious customers. - **Vegan Industry:** The vegan industry can explore the opportunities in the skincare market by developing and promoting vegan skincare products like Pacifica's ceramide-powered face washes. - **Allergy-tested Skincare Industry:** Businesses can capitalize on the growing concerns around allergies by developing and promoting allergy-tested, vegan, and ceramide-based skincare products catering to customers with sensitive skin. ## Related on Trend Hunter - [Ultra-Gentle Face Cleansers](https://www.trendhunter.com/trends/dr-bailey-skin-care-cleanser.md) - [Plant-Based Gentle Cleansers](https://www.trendhunter.com/trends/gentle-cleanser.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md) - [Powerful Cleansing Products](https://www.trendhunter.com/trends/gentle-gel-cleanser.md) - [Milky Vegan Cleansers](https://www.trendhunter.com/trends/isntree-yam-root.md) - [Coconut-Based Exfoliating Cleansers](https://www.trendhunter.com/trends/propre-body-care.md) - [Delectably Soft-Textured Cleansers](https://www.trendhunter.com/trends/muhwabutter-vegan-pack-cleansers.md) - [Barrier-Protecting Cleansers](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser.md) - [Low-Lather Cream Cleansers](https://www.trendhunter.com/trends/mello-marula-cream-cleanser.md)