# Provenance-Inspired Luxury Olive Oil Moroccan Extra Virgin Olive Oil a New Source for UK By Neil Brenson | Published 2018-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/extra-virgin-olive-oil References: [ethicamagazine](http://www.ethicamagazine.com/food/taste-test-condiments-oil-vinegar-aminos) & [morocco-gold](https://morocco-gold.com/) Morocco Gold Extra Virgin Olive Oil has been launched as a luxury extra virgin olive oil for the UK market that puts a focus on provenance and traceability. The single-estate extra virgin olive oil is made from olives grown in the foothills of the Atlas Mountains and cold-pressed within 24 hours of picking to guarantee extra virgin quality. The labeling information on the bottle appeals to foodies seeking out premium products with a focus on provenance and traceability as it includes sourcing information, testing analysis, date of harvest and a unique bottle reference number. Morocco Gold boasts a distinctive fruity taste, health enhancing qualities from the high concentrations of polyphenols and a premium glass bottle design with integrated tamper proof cap. Available at selected stockists in London and Edinburgh and can also be ordered online. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Provenance-driven Food Products:** The focus on provenance and traceability in luxury olive oil opens up opportunities for other food products to emphasize the origin and production process. - **Single-estate Agriculture:** The success of single-estate extra virgin olive oil highlights the potential for other agricultural industries to market products made from crops grown in specific regions or estates. - **Premium Packaging Design:** The use of a premium glass bottle design with an integrated tamper-proof cap in the luxury olive oil sector suggests opportunities for other industries to enhance their packaging and branding. ### Who This Affects Most - **Gourmet Food:** Provenance-inspired luxury olive oil demonstrates the potential for gourmet food companies to emphasize the origin and quality of their products. - **Agriculture:** The success of single-estate extra virgin olive oil presents opportunities for the agriculture industry to promote crops grown in specific regions or estates. - **Packaging and Branding:** The premium packaging design of luxury olive oil highlights the possibilities for the packaging and branding industry to create high-end solutions for other sectors. ## Related on Trend Hunter - [Traceable Moroccan Olive Oils](https://www.trendhunter.com/trends/moroccan-olive-oil.md) - [Canned Cold-Pressed Olive Oils](https://www.trendhunter.com/trends/the-olive-oil-guy.md) - [Limited-Edition Olive Oils](https://www.trendhunter.com/trends/unfiltered-extra-virgin-olive-oil.md) - [Limited-Edition Sicilian Olive Oils](https://www.trendhunter.com/trends/sicilian-olive-oil.md) - [Gourmet Extra Virgin Olive Oils](https://www.trendhunter.com/trends/gourmet-extra-virgin-olive-oil.md) - [Sustainably Crafted Olive Olives](https://www.trendhunter.com/trends/filippo-berio.md) - [Early-Harvest Olive Oils](https://www.trendhunter.com/trends/early-harvest-extra-virgin-olive-oil.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md) - [California-Made Olive Oils](https://www.trendhunter.com/trends/california-extra-virgin-olive-oil.md)