# Flexible Low-Calorie Tortillas The Old El Paso Extra Thin Tortillas Have 96-Calories Each By Michael Hemsworth | Published 2023-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/extra-thin-tortillas References: [thegrocer](https://www.thegrocer.co.uk/new-product-development/old-el-paso-ramps-up-healthy-offering-with-extra-thin-tortillas/682090.article) & [oldelpaso](https://www.oldelpaso.com)  The [Old El Paso](https://www.trendhunter.com/trends/new-tortilla-pockets) Extra Thin tortillas are a new product being launched for health-conscious consumers in the UK to try out as an alternative to conventional prepackaged tortillas on the market. The product is characterized by its ultra-thin profile that is still soft and flexible enough to support all the ingredients desired without tearing. The tortilla wraps have 96-calories per serving, which is positioned as 45% fewer than traditional large tortillas that often have 175-calories per serving. The launch of the Old El Paso Extra Thin tortillas will be supported by a substantial marketing camping across social media, POS and digital advertising. The product is arriving now at [Asda](https://www.trendhunter.com/trends/warburtons-sesame-thin-bagels) and [Tesco](https://www.trendhunter.com/trends/ready-meals) locations, and comes with six servings in each pack priced at £2.15. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 3% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Ultra-thin Tortillas:** An emerging trend in the food industry is the development of ultra-thin tortillas that provide a low-calorie alternative to traditional options. - **Low-calorie Products:** Health-conscious consumers are increasingly seeking low-calorie options, such as the Old El Paso Extra Thin tortillas, to support their diet and lifestyle. - **Marketing Campaigns:** Brands are investing in substantial marketing campaigns, including social media, POS, and digital advertising, to promote new products like the Old El Paso Extra Thin tortillas. ### Industries Being Reshaped - **Food:** The food industry has the opportunity to capitalize on the demand for healthier alternatives by creating and marketing low-calorie products, such as ultra-thin tortillas. - **Retail:** Retailers can benefit from stocking and promoting innovative low-calorie products like the Old El Paso Extra Thin tortillas, which appeal to health-conscious consumers. - **Advertising:** The advertising industry can seize the opportunity to create impactful marketing campaigns that highlight the benefits of low-calorie options like the Old El Paso Extra Thin tortillas. ## Related on Trend Hunter - [Low-Calorie Tortilla Collections](https://www.trendhunter.com/trends/60calorie-gourmet-wrap.md) - [Better-for-You Tortilla Products](https://www.trendhunter.com/trends/lowcarb-tortillas.md) - [Nutrient-Dense Flour Tortillas](https://www.trendhunter.com/trends/flour-tortilla.md) - [High-Fiber Keto-Certified Tortillas](https://www.trendhunter.com/trends/zero-net-carbs-tortillas.md) - [Zero-Carb Keto Tortillas](https://www.trendhunter.com/trends/guerrero.md) - [Carb-Free Spinach-Made Tortillas](https://www.trendhunter.com/trends/mission-zero-net-carbs-spinach-tortillas.md) - [Lifestyle-Conscious Tortillas](https://www.trendhunter.com/trends/fiesta-fit-wraps.md) - [Low-Carb Egg Wraps](https://www.trendhunter.com/trends/egg-wraps.md) - [Sweet Grain-Free Tortilla Wraps](https://www.trendhunter.com/trends/egglife-sweet-cinnamon-egg-white-wraps.md)