# Supersized Red Bean Desserts Family Mart is Selling a New Extra Thick Dorayaki Burger By Katherine Pendrill | Published 2024-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/extra-thick-dorayaki-burger References: [soranews24](https://soranews24.com/2024/11/23/japanese-convenience-store-chain-adds-neo-wagashi-sweets-to-its-lineup/)  [Family Mart](https://www.trendhunter.com/trends/baskinrobbins-macarons) is known for serving up all kinds of unique snacks, but its new Extra Thick Dorayaki Burger and Fluffy Nama Daifuku treats are really stealing the spotlight this month. Family Mart recently unveiled what it's calling the '[Neo](https://www.trendhunter.com/trends/athlete-recovery1) Wagashi' collection, which involves taking two of Japan’s most well-known wagashi (traditional Japanese sweets) and giving them a modern twist. The first of the Neo Wagashi treats is the Extra Thick Dorayaki Burger, which takes dorayaki, a traditional flat, red bean pancake, and supersizes it. The new version features an extra thick layer of red bean paste and strawberry mousse sandwiched between two palm-sized pancakes. On the other hand, the new Fluffy Nama Daifuku takes daifuku, which are [small, round mochi rice cakes](https://www.trendhunter.com/trends/seasonal-mochi-treats) stuffed with a sweet filling, and adds a marshmallow-like texture. The new version features fresh cream in the mochi mixture, which gives it a fluffy texture and perfectly compliments the matcha whipped cream and brown sugar syrup center. Image Credit: Family Mart ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 14% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Neo Wagashi:** Family Mart's modernized take on traditional Japanese sweets showcases the growing trend of blending cultural heritage with contemporary flavors. - **Supersized Desserts:** The introduction of the Extra Thick Dorayaki Burger highlights a consumer preference for larger, more indulgent dessert portions with unique ingredients. - **Texture Innovation:** Fluffy Nama Daifuku's incorporation of a marshmallow-like texture in mochi reflects a trend towards textural experimentation in confectionery. ### Where This Applies - **Confectionery:** The confectionery industry can leverage the blending of traditional and modern elements, as seen in the 'Neo Wagashi' trend, to appeal to diverse consumer tastes. - **Convenience Stores:** Convenience stores like Family Mart are evolving into trendsetters by offering innovative snacks that transform cultural classics into contemporary delights. - **Food and Beverage:** Exploring texture innovations, such as those in the Fluffy Nama Daifuku, can lead to new product developments within the broader food and beverage industry. ## Related on Trend Hunter - [Adorable Cat-Themed Menus](https://www.trendhunter.com/trends/mofusand.md) - [Spring QSR Mochi Pies](https://www.trendhunter.com/trends/ichigo-daifuku-pie.md) - [Mochi Rice Cake Burgers](https://www.trendhunter.com/trends/tsukimi-mocchi-teriyaki-ginger-burger.md) - [Savory Pear-Topped Burgers](https://www.trendhunter.com/trends/nashi-double-teriyaki-burger.md) - [Regional Asian Dessert Ranges](https://www.trendhunter.com/trends/asian-sweets-desserts.md) - [Savory Dual-Filling Donuts](https://www.trendhunter.com/trends/mister-donut-zaku-mocchi-ring.md) - [Luxury Japanese Chocolate Products](https://www.trendhunter.com/trends/ginza-chocolat-daifuku.md) - [Creamy Dessert-Style Sandwiches](https://www.trendhunter.com/trends/marks-spencer-dessert-sandwich.md) - [Macaron-Topped Blended Beverages](https://www.trendhunter.com/trends/mcdonalds-japan-frappe.md)