# Voluminous Soap Hairdos Extra Strong Priorin Shampoo Campaign By Marissa Brassfield | Published 2009-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/extra-strong-priorin-shampoo-ad References: [thecoolhunter.net](http://www.thecoolhunter.net/ads/Extra-Strong-Priorin-Shampoo/) This ad campaign by JWT Frankfurt for Extra Strong Priorin Shampoo is great. After all, who doesn't remember making huge soapy hairdos in the bathtub as a child? The first ad depicts a woman with a [giant soapy flipped-out bouffant hairstyle](https://www.trendhunter.com/trends/get-hy-with-nexxus), while the second ad features a man with a three-inch Elvis-style sculpted 'do. Check out some other [innovative shampoo ads](https://www.trendhunter.com/trends/shampoohotel) below. **Implications** - DIG DEEPER. THIS IS BASICALLY SAYING THAT GOOD ADVERTISING IS GOOD FOR A COMPANY. Advertising agencies have to come up with [eye-catching concepts](https://www.trendhunter.com/trends/hair-ballad) that can carry throughout different mediums. Ideas such as the Extra Strong Priorin Shampoo prove that with a unique 'golden' selling point, brilliant advertising will ensue. By doing something outrageous in combination with audience insights, creativity can happen easily. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Eye-catching Concepts:** Creating eye-catching concepts for advertising campaigns that can carry throughout different mediums. - **Unique Selling Points:** Using unique selling points to create brilliant advertising. - **Outrageous Combinations:** Combining outrageous ideas with audience insights to spark creativity. ### Sectors Adopting This - **Advertising Agencies:** Opportunity for advertising agencies to develop eye-catching concepts for campaigns across different mediums. - **Shampoo Brands:** Opportunity for shampoo brands to create brilliant advertising using unique selling points. - **Creative Industries:** Opportunity for the creative industries to combine outrageous ideas with audience insights to spark creativity. ## Related on Trend Hunter - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Two-in-One Shampoo Sculptures](https://www.trendhunter.com/trends/chalotte-2in1.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Shampoo Female Empowerment Ads](https://www.trendhunter.com/trends/lifebuoy.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md)