# Value-Minded Gum Products
Extra Refreshers PMPs are an Exclusive for Convenience Stores

By Michael Hemsworth | Published 2025-01-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/extra-refreshers-pmps
References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/new-extra-refreshers-pmps-exclusive-to-c-stores-09-01-2025/) & [mars](https://www.mars.com/our-brands/mars-snacking)

![Value-Minded Gum Products](https://cdn.trendhunterstatic.com/thumbs/556/extra-refreshers-pmps.jpeg)

Mars Wrigley has launched these new Extra Refreshers PMPs as part of the brand's response to increased demand for higher value products as consumers seek to save money, but still enjoy their favorite products. The price-marked packs (PMPs) are arriving as a convenience store exclusive priced at £2.50 for each 30-piece tub in Tropical and Bubblemint flavors. The gums are available now from wholesalers and are expected to support the continued growth within the gum and more particularly the fruit gum segments.

Gum Brand Director at Mars Wrigley Ross Ripamonti spoke on the Extra Refreshers PMPs saying, "This is a hugely exciting time for the category and the Extra Refreshers brand. This year, we are putting a multimillion media investment behind our fruit gum range, including Extra Refreshers PMPs, to bring the product benefits to life and support sales within the convenience channel.”