# Low-Fat Protein-Rich Milks Hunt And Brew Extra Protein Milk Has 16-Grams of Protein By Michael Hemsworth | Published 2025-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/extra-protein-milk References: [foodbev](https://www.foodbev.com/news/hunt-and-brew-introduces-high-protein-milk-to-australian-market) & [huntandbrew](https://huntandbrew.com)  Hunt And Brew Extra Protein Milk is a new product for the Australian market that's crafted with nutrition in focus to help consumers enhance their protein intake in a decidedly simple way. The product comes in the form of low-fat milk that has 16-grams of protein in each 250ml serving, which puts it in at 80% more protein than standard cow's milk. The product is positioned as the perfect milk for satisfying [increasing demand for protein](https://www.trendhunter.com/trends/protein-plus), while also accommodating interest in [clean label options](https://www.trendhunter.com/trends/mller-x-myprotein). Senior Brand Manager Jake Calabrese spoke on the Hunt And Brew Extra Protein Milk saying, "Recognising a distinct opportunity to innovate within the traditional dairy milk category, we developed our new premium high-protein milk to meet the growing consumer demand for convenient, clean and natural ways to boost protein intake." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 39% | Activity: 42% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **High-protein Dairy Products:** Demand for high-protein dairy products is escalating as consumers seek convenient and efficient ways to enhance their protein intake. - **Clean-label Nutrition:** The movement toward clean-label nutrition emphasizes transparent ingredient lists and aligns with growing health-conscious consumer preferences. - **Premium Functional Foods:** Premium functional foods that offer added health benefits are increasingly appealing to consumers prioritizing wellness and nutritional optimization. - **Low-fat High-performance Foods:** Low-fat options that deliver high protein content are gaining traction among consumers looking for healthier meal alternatives. ### Sectors Adopting This - **Dairy Industry:** The dairy industry is innovating with new formulations that boost nutritional profiles to cater to health-focused buyers. - **Health and Wellness Market:** The health and wellness market is being reshaped by products emphasizing nutritional density and transparency to meet consumer demands. - **Functional Food and Beverage Sector:** The functional food and beverage sector is expanding with offerings that provide added health benefits and meet the clean-label trend. ## Related on Trend Hunter - [Protein-Boosted Milk Ranges](https://www.trendhunter.com/trends/meadow-gold-dairy-protein.md) - [Shelf-Stable Protein Milks](https://www.trendhunter.com/trends/benefitt-high-protein-uht-milk.md) - [Grab-and-Go Protein Milks](https://www.trendhunter.com/trends/high-protein-fresh-milk.md) - [Protein-Packed Milk Products](https://www.trendhunter.com/trends/alta-dena-protein-milk.md) - [High-Protein Fat-Free Milks](https://www.trendhunter.com/trends/high-protein-milk.md) - [High-Protein Almond Alt Milks](https://www.trendhunter.com/trends/silk-protein.md) - [High-Protein Plant-Based Beverages](https://www.trendhunter.com/trends/silk-18g-protein.md) - [Protein-Rich Chocolate Malt Mixes](https://www.trendhunter.com/trends/nestl-milo-pro.md) - [Protein-Rich Milk Alternatives](https://www.trendhunter.com/trends/proteinrich-milk-alternative.md)