# Summertime Refreshment Chewing Gums Extra Pink Lemonade Calls to Mind a Familiar Favorite By Michael Hemsworth | Published 2023-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/extra-pink-lemonade References: [snackandbakery](https://www.snackandbakery.com/articles/108561-extra-gum-announces-pink-lemonade-as-newest-limited-edition-flavor) & [extragum](https://www.extragum.com/)  The Extra [Pink Lemonade](https://www.trendhunter.com/trends/kit-kat-pink-lemonade) chewing gum is a limited-edition addition to the brand's product portfolio that's ready to provide consumers with a taste of summer in a decidedly convenient way. The product features the nostalgic, fruity flavor of [pink lemonade](https://www.trendhunter.com/trends/pink-lemonade-energy-drink) that's sure to call to mind summertime get-togethers and has a long-lasting flavor. The product is arriving now in the retail market with a larger nationwide launch taking place later in 2023 to offer more consumers with the option to try it out. Chief Marketing Officer, [Mars Wrigley North America](https://www.trendhunter.com/trends/extra-refreshers-strawberry-lemon) Gabrielle Wesley spoke on the Extra Pink Lemonade chewing gum saying, "Pink Lemonade is a beloved flavor that is sure to be an Extra fan favorite, and perfect to be shared while connecting with friends and family—no matter the weather outside." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 41% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Flavor Chewing Gums:** Limited-edition flavor chewing gums can create hype and drive sales through exclusivity and uniqueness. - **Nostalgic Flavored Products:** Creating products with nostalgic flavors can appeal to consumers' emotions and create brand loyalty. - **Seasonal Product Launches:** Launching seasonal products can create excitement and anticipation among consumers, leading to increased sales. ### Where This Applies - **Confectionery Industry:** The confectionery industry can leverage limited-edition and seasonal product launches to drive sales and increase brand recognition. - **Food and Beverage Industry:** The food and beverage industry can incorporate nostalgic flavors in their products to appeal to consumers' emotions and tap into childhood memories. - **Retail Industry:** The retail industry can benefit from carrying limited-edition and seasonal products to attract customers and increase foot traffic to stores. ## Related on Trend Hunter - [Summertime Refreshment Chewing Gums](https://www.trendhunter.com/trends/extra-refreshers-strawberry-lemon.md) - [Summertime Fruit Chewing Gums](https://www.trendhunter.com/trends/extra-sugarfree.md) - [Summertime Fruit Chewing Gums](https://www.trendhunter.com/trends/extra-refreshers-watermelon-raspberry.md) - [Consumer-Driven Gum Flavors](https://www.trendhunter.com/trends/wrigleys-extra-gum.md) - [Interactive Gum Marketing Campaigns](https://www.trendhunter.com/trends/flavour-vote-campaign.md) - [Pink Lemonade Candy Bars](https://www.trendhunter.com/trends/kit-kat-pink-lemonade.md) - [Value-Minded Gum Products](https://www.trendhunter.com/trends/extra-refreshers-pmps.md) - [Cheeky Chewing Gum Campaigns](https://www.trendhunter.com/trends/find-your-fresh-look-campaign.md) - [Extra-Sour Gum Products](https://www.trendhunter.com/trends/mentos-sour-gum.md)