# Mom-Targeted Extra-Large Coffees Tim Hortons Created a 52-Ounce Mom-Sized Iced Coffee By Laura McQuarrie | Published 2019-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/extra-large-coffee References: [foodandwine](https://www.foodandwine.com/syndication/mom-sized-iced-coffee-tim-hortons) & [timhortons](http://www.timhortons.com) For Mother's Day, select US [Tim Hortons](https://www.trendhunter.com/trends/tim-hortons-4) restaurants offered a mom-sized iced coffee that comes in at a 52-ounce extra-large coffee size—which is almost enough to hold an entire pot of coffee. This supersized iced coffee cup for mothers made with the [Tim Hortons Premium Blend](https://www.trendhunter.com/trends/tim-hortons-7) marks the largest size from a major coffee chain in the United States. On Mother's Day, Tim Hortons offered the mom-sized iced coffee to moms—even dog moms—for free on a first come, first serve basis in select regions. When it came to ordering the oversized drink, moms only needed to ask for the "mom-sized" option. The chain also introduced a set of Mother’s Day-themed donuts, which would have paired perfectly with the extra-large coffee order. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 27% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Mom-sized Iced Coffee:** Creating oversized coffee options specifically targeted towards mothers, offering a unique and indulgent experience. - **Supersized Beverage Cups:** Increasing the size of beverage cups to accommodate the growing demand for large and shareable drinks. - **Holiday-themed Treats:** Introducing limited-time menu items and treats to coincide with holidays, creating a sense of novelty and excitement for customers. ### Sectors Adopting This - **Coffee Chains:** Opportunity for coffee chains to differentiate themselves by offering unique and customizable beverage options for specific target markets. - **Food and Beverage:** Creating innovative and attention-grabbing menu items and experiences to stand out in a competitive market. - **Hospitality and Events:** Leveraging holidays and special occasions to create special promotions and offerings, attracting new customers and generating buzz. ## Related on Trend Hunter - [Record-Breaking Iced Coffees](https://www.trendhunter.com/trends/worlds-largest-iced-latte.md) - [Expanded Coffee Concentrates](https://www.trendhunter.com/trends/tim-hortons-4.md) - [Mother's Day Donut Arrangements](https://www.trendhunter.com/trends/mothers-day-timbit-arrangement.md) - [Chilled At-Home Cafe Drinks](https://www.trendhunter.com/trends/arctic-coffee-vanilla-latte-iced-coffee.md) - [Mother's Day Cafe Promotions](https://www.trendhunter.com/trends/starbucks-mothers-day.md) - [Nostalgic Cup Designs](https://www.trendhunter.com/trends/tim-hortons-vintage-cup.md) - [Motivational Takeaway Cups](https://www.trendhunter.com/trends/national-coffee-day-cups.md) - [Celebratory Chilled Cappuccino Drinks](https://www.trendhunter.com/trends/the-tim-hortons-iced-capp.md) - [Donut-Themed Coffee Creamers](https://www.trendhunter.com/trends/tim-hortons-coffee-creamers.md)