# Heat-Reactive Merchandise Collections Nando's Launched the 'Extra Hot' Heat-Reactive Clothing Line By Colin Smith | Published 2022-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/extra-hot-collection References: [hypebae](https://hypebae.com/2022/8/nandos-extra-hot-capsule-collection-heat-reactive-clothing-where-to-buy) & [shop.nandos](https://shop.nandos.co.uk/) Nando's, the restaurant most known for its flavor-diverse spicy foods, announced the 'Extra Hot Collection,' a set of heat-reactive accessories and apparel. The collection includes five unisex items, a short sleeve tee shirt, a pair of socks, a sweatshirt, a long sleeve tee shirt, and a bucket hat. Each item is available in five colorways that are named after the five flavor offerings on Nando's menu. This includes the 'Plain..ish,' 'Medium,' 'Hot,' 'Extra Hot,' and 'Lemon & Herb.' The colorways for each are muted, widely compatible colors such as a faded green-yellow, a gentle blue, or a soft salmon. The most attractive feature of the Extra Hot Collection, though, is that each item's colorway changes once exposed to heat from the sun, creating a totally different color palate. The items in the Extra Hot Collection range from $18 USD for a pair of socks up to $50 USD for a sweatshirt and are available online from Nando's while supplies last. Image Credit: Nando's ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 92% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Heat-reactive Clothing:** The trend of heat-reactive clothing is disrupting the fashion industry by offering a unique ways of expressing oneself. - **Flavor-inspired Colorways:** The trend of colorways inspired by food flavors has potential disruption opportunities in the food industry, especially for restaurants. - **Branded Merchandise Collections:** The trend of branded merchandise collections creates opportunities for businesses to expand their reach and brand recognition through exclusive, limited edition products. ### Sectors Adopting This - **Fashion:** The fashion industry could benefit from partnering with restaurants to create unique and innovative clothing collections that reflect the restaurant's brand and menu offerings. - **Food:** Restaurants could leverage the trend of flavor-inspired colorways by creating merchandise collections that feature color palettes based on their most popular menu items. - **Marketing:** The trend of branded merchandise collections presents marketing opportunities for companies to create exclusive products that help build brand loyalty and awareness among customers. ## Related on Trend Hunter - [Peri Peri-Flavored Ketchups](https://www.trendhunter.com/trends/nandos-periketchup.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Condiment-Inspired Skincare](https://www.trendhunter.com/trends/extra-creamy-face-cream.md) - [Sauce-Themed QSR Merch](https://www.trendhunter.com/trends/saucethemed-merchandise.md) - [Spiciness-Themed QSR Menus](https://www.trendhunter.com/trends/burger-king-fiery-menu.md) - [Restaurant Merchandise Collections](https://www.trendhunter.com/trends/fogo-is-fire.md) - [QSR Color-Shift Cups](https://www.trendhunter.com/trends/colorchanging-cold-cups.md) - [Spice-Focused Food Menus](https://www.trendhunter.com/trends/hot-spicy-menu.md) - [Spicy Virtual Restaurants](https://www.trendhunter.com/trends/hot-ones-pop-up.md)