# Breakfast Food Publications Time Inc.'s 'Extra Crispy' Explores Breakfast and Brunch Culture By Laura McQuarrie | Published 2016-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/extra-crispy References: [businesswire](http://www.businesswire.com/news/home/20160601005366/en/Time-Launches-Extra-Crispy-Digital-Brand-Dedicated) & [extracrispy](http://extracrispy.com) 'Extra Crispy' is the name of a new digital brand from [Time Inc.](https://www.trendhunter.com/trends/hybrid-athletic-competition) that was created to hone in on breakfast and brunch culture. This digital hub is a new place to explore everything from recipes and how-tos to breakfast hacks and emerging coffee types. Beyond food, Extra Crispy explores supporting topics like morning raves, health and travel Time Inc.'s SVP of Editorial Innovation Matt Bean says: "Extra Crispy allows us to experiment with inherently shareable content—from [coffee obsessions](https://www.trendhunter.com/trends/coffee-break) to Cronuts and the viral food phenomenon of today." As well as appealing to foodies, the new digital brand will serve as a unique channel for advertising partners. At its launch, Danish dairy company [Arla Foods](https://www.trendhunter.com/trends/lurpak-chilli-garlic) is serving as a sponsor to share news of its cream cheese and sliced cheese products reaching the US market. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 62% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Breakfast Culture:** Exploring emerging breakfast and brunch trends to create innovative breakfast foods and experiences. - **Digital Food Publications:** Creating unique channels for advertising partners and experimenting with shareable content to engage foodies. - **Coffee Trends:** Exploring emerging coffee types and obsessions to create innovative coffee products and experiences. ### Who This Affects Most - **Food and Beverage:** Creating new breakfast food options and experiences that appeal to emerging breakfast and brunch culture trends. - **Media and Publishing:** Creating digital publications and hubs to experiment with shareable food content and unique advertising opportunities. - **Coffee Industry:** Creating innovative coffee products and experiences that appeal to emerging coffee trends and obsessions. ## Related on Trend Hunter - [Meal Kit Breakfast Menus](https://www.trendhunter.com/trends/blue-apron-breakfast-menu.md) - [Gen Z Breakfast Campaigns](https://www.trendhunter.com/trends/start-the-day-the-totinos-way.md) - [Breakfast Brand Digital Platforms](https://www.trendhunter.com/trends/kelloggs-1.md) - [Breakfast-Themed Breakup Campaigns](https://www.trendhunter.com/trends/krusteaz-campaign.md) - [Breakfast QSR Marketing Campaigns](https://www.trendhunter.com/trends/howdoyourooty.md) - [Nutritious Kids Breakfast Lines](https://www.trendhunter.com/trends/little-spoon.md) - [Breakfast Meal Kits](https://www.trendhunter.com/trends/convenient-breakfast.md) - [Savory Breakfast Cups](https://www.trendhunter.com/trends/incredifulls.md) - [Breakfast-Inspired Food Flavorings](https://www.trendhunter.com/trends/flavorchem-breakfast-all-day.md)