# Curvaceous Car Commercials The 'Extra Cheese' Ad for Volkswagen Features One Hungry Model By Allison Love | Published 2010-08-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/extra-cheese-commercial References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/volkswagen-new-beetle-extra-cheese-13863955/) & [vw](http://www.vw.com) The 'Extra Cheese' commercial for [Volkswagen](https://www.trendhunter.com/trends/vw-gewrz-ketchup-brand) is pretty surprising. The premise is that there is a model who walks into a restaurant having ordered pretty much everything on the menu. When the waiter sets down one more meal and asks her if anyone will be joining her, she replies no and sets to work on the food. Outside is her beautiful and shiny red Volkswagen [Beetle](https://www.trendhunter.com/trends/1970-volkswagen-beetle) which exclaims "Curves are Back. The 'Extra Cheese' commercial celebrates a curvaceous figure. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 90% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Body-positive Advertising:** Disruptive innovation opportunity: Create commercials that celebrate diverse body types and challenge traditional beauty standards. - **Humor in Advertising:** Disruptive innovation opportunity: Incorporate humor into commercials to engage and entertain viewers, leaving a lasting impression of the brand. - **Emphasizing Product Features:** Disruptive innovation opportunity: Highlight unique features of a product through creative storytelling in commercials to differentiate from competitors. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunity: Develop innovative car commercials that focus on highlighting the design and features of vehicles. - **Fashion:** Disruptive innovation opportunity: Challenge traditional beauty standards by featuring diverse models of different body types and sizes in fashion commercials. - **Advertising:** Disruptive innovation opportunity: Explore unconventional approaches to advertising, such as humor and inclusivity, to capture audience attention and create memorable ads. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Anniversary Automotive Condiments](https://www.trendhunter.com/trends/vw-gewrz-ketchup-brand.md) - [Heist-Themed Cheese Ads](https://www.trendhunter.com/trends/maxi-babybel-ad.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Delivery Driver-Centric Pizza Ads](https://www.trendhunter.com/trends/pizza-huts-new-commercial.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Toy-Inspired Vehicle Finishes](https://www.trendhunter.com/trends/volkswagen-tcross.md)