# Rugged Co-Branded Sneakers Extra Butter x Adidas Originals' Vanguard Line is Durable and Stylish By Malika Renee Butss | Published 2015-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/extra-butter References: [hypebeast](http://hypebeast.com/2015/9/extra-butter-adidas-originals-vanguard-collection) & [shop.extrabutterny](http://shop.extrabutterny.com/) New York-based boutique Extra Butter recently teamed up with German sportswear company [Adidas](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori) to create the 'Vanguard' sneaker collection. This two-piece collection features funky sneakers that challenge style as well as the outdoors. The 'Vanguard' collection includes a pair of Adidas ZX Flux as well as the ZX Trail Mids. Each pair of [Adidas footwear](https://www.trendhunter.com/trends/kith-and-adidas-1) has been designed to exhibit the Extra Butter flair with hints of aquatic and campground themes. While the ZX Fluxs offer a feisty jaguar print with a glow-in-the-dark heel accent, the ZX Trail Mids' display a novelty whistle and canvas textured fabric. Extra Butter and Adidas will be releasing 100 pairs of each shoe when the online release of the collection begins on September 7, 2015. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Co-branded Sneakers:** Opportunity for brands to collaborate and create unique designs that cater to specific target markets. - **Durable Fashion:** Growing demand for fashion items that are both stylish and long-lasting, appealing to consumers looking for high-quality products. - **Theme-inspired Design:** Designing products that incorporate specific themes or inspirations to create a unique and standout item in the market. ### Where This Applies - **Fashion Retail:** Chance for retailers to partner with brands and offer exclusive co-branded products to attract customers and increase sales. - **Sportswear:** Sportswear companies can collaborate with lifestyle brands to create innovative sneaker collections that cater to the needs of outdoor enthusiasts. - **Experiential Marketing:** Using themed and limited-edition products to create unique and memorable experiences for customers, driving brand loyalty and awareness. ## Related on Trend Hunter - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md) - [Textural Chunky Collaborative Footwear](https://www.trendhunter.com/trends/kith-and-adidas-1.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Versatile Hiking Sneakers](https://www.trendhunter.com/trends/adidas-terrex-skychaser-ax5-goretex.md) - [Outdoor Explorative Trail-Tested Shoes](https://www.trendhunter.com/trends/skychaser-goretex.md) - [Functional Contemporary Sneakers](https://www.trendhunter.com/trends/reebok-x-white-mountaineering.md)