# Aged Luxury Tequilas Patrón Tequila's Extra Añejo Boasts Notes of Honey By Laura McQuarrie | Published 2017-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/extra-anejo References: [fortune](http://fortune.com/2017/07/11/patron-new-tequila-extra-anejo/) & [patrontequila](https://www.patrontequila.com/age-gate/age-gate.html?origin=%2Fproducts%2Fpatron-extra-anejo.html&flc=anejo&fln=Post_Product_Anejo) The launch of Patrón Tequila's Extra Añejo is a particularly notable one because it marks the first new addition to the brand's core range of tequilas in 25 years. Extra Añejo is a golden tequila [aged in oak barrels](https://www.trendhunter.com/trends/toasted-reposado) for three times the longer amount of regular Añejo tequilas. The result is a tequila that is light and fruity in taste, with notes of agave, honey and vanilla. On the product page for Extra Añejo on Patrón Tequila's website, Internet users have the chance to chat with the brand's 'Bot-Tender' to get inspired by the many cocktails they may create. Those who follow Patrón Tequila's releases will have seen the name Extra Añejo before—in the past, the company released a [limited-edition Extra Añejo](https://www.trendhunter.com/trends/barricas-series) that was aged for seven years. Although those bottles were sold at about $300, the new Extra Añejo that is aged for three years is now being sold for $90. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 56% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Aged Luxury Tequilas:** Opportunity to tap into the growing demand for premium, aged tequilas that offer unique flavors and experiences. - **Interactive Brand Chatbots:** The use of chatbots on brand websites to engage and inspire customers in exploring product offerings and creating their own unique experiences. - **Expanding Core Product Range:** The introduction of new products after a long period of time to refresh and diversify the brand's core range, offering customers new and exciting options. ### Industries Being Reshaped - **Alcoholic Beverages:** Expanding the market for premium tequilas, capturing the interest of connoisseurs and those seeking sophisticated drinking experiences. - **Technology:** Incorporating interactive chatbot technology on company websites to enhance customer engagement and provide personalized product recommendations. - **Food and Beverage Retail:** Providing a platform for retail stores to offer and promote new and unique tequila options to customers seeking premium and exclusive spirits. ## Related on Trend Hunter - [Prestige Market Tequilas](https://www.trendhunter.com/trends/patrn.md) - [Exclusive Sweet Tequilas](https://www.trendhunter.com/trends/el-mayor-extra.md) - [Naturally Sweet Tequilas](https://www.trendhunter.com/trends/patrn-el-cielo.md) - [Phygital Tequila Releases](https://www.trendhunter.com/trends/patrn-chairmans-reserve.md) - [Top-Shelf Triple-Aged Tequilas](https://www.trendhunter.com/trends/mot-hennessy.md) - [Richly Layered Tequilas](https://www.trendhunter.com/trends/extra-anejo-tequila.md) - [Luxurious Summery Tequila Creations](https://www.trendhunter.com/trends/patron-reposado.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Streetstyle Luxury Tequilas](https://www.trendhunter.com/trends/2025-nobu-rare.md)