# Rainbowed Digital Photography 'Exray's Vision' by Colin Held is Chromatic & Beautiful By Allison Love | Published 2010-08-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/exrays-vision-by-colin-held References: [behance.net](http://www.behance.net/gallery/Exrays-Vision/646738) & [behance.net](http://www.behance.net/colinheld) 'Exray's Vision' by Colin Held is a beautiful creative endeavor from the artist which actually started with one cell phone photograph. The artwork spiraled into these [beautiful chromatic and creative images](https://www.trendhunter.com/trends/chroma-installation) is both vibrant and artistic. The artist himself says that the "emphasis is on life in the Mission District. Grit, dirt, degradation and renewal were all themes explored here." 'Exray's Vision' by Colin Held is rainbow beautiful. **Implications** - As advanced forms of technology become more affordable and accessible to consumers, [forms of art are changing](https://www.trendhunter.com/trends/hofa-gallery). Customers now appreciate advertisements and products that boast digitally made graphics as they can be very surreal and creative. Companies should consider incorporating [digital graphics](https://www.trendhunter.com/trends/interactive-digital-artwork) into their marketing campaigns to appeal to potential consumers. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 33% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Affordable Advanced Technology:** Opportunity for businesses to create innovative digital art using advanced technology that is now more accessible to consumers. - **Digitally Made Graphics:** Potential for companies to incorporate surreal and creative digital graphics in their marketing campaigns to attract customers. - **Changing Forms of Art:** Shift in consumer appreciation towards digitally created graphics, opening up new possibilities for artistic expression. ### Industries Being Reshaped - **Technology Manufacturing:** Demand for affordable advanced technology provides disruptive innovation opportunities for manufacturers in the tech industry. - **Advertising and Marketing:** Incorporating digitally made graphics in marketing campaigns presents disruptive innovation opportunities for advertising agencies and marketers. - **Art and Design:** Changing forms of art and consumer appreciation toward digital graphics create disruptive innovation opportunities for artists and designers. ## Related on Trend Hunter - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Interactive Colorful Art Exhibits](https://www.trendhunter.com/trends/david-hockney-bigger-closer.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Color Photography Exhibitions](https://www.trendhunter.com/trends/profiles-in-color.md) - [Juxtaposing Digital Art Exhibitions](https://www.trendhunter.com/trends/riflessi.md) - [Vibrantly Colorful Dynamic Artwork](https://www.trendhunter.com/trends/kayla-rumpp.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Sensory Explorative Art Exhibitions](https://www.trendhunter.com/trends/making-sense-of-color.md)