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# Film-Inspired Fashion Campaigns
Gucci's Exquisite Campaign is Inspired by Stanley Kubrick Films

By Amy Duong | Published 2022-08-26 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/exquisite-campaign
References: [hypebeast](https://hypebeast.com/2022/8/alessandro-michele-exquisite-campaign-stanley-kubrick-the-shining-a-clockwork-orange-2001-a-space-odysse-references)

Luxury fashion house [Gucci](https://www.trendhunter.com/trends/la-famiglia-campaign) unveils its new Exquisite campaign that is captured and inspired by iconic scenes from Stanley Kubrick's films. Some of the highlights include classic influences from 'The Shining, 2001: A Space Odyssey, A Clockwork Orange, Eyes Wide Shut, and Barry Lyndon.' Gucci worked together with Warners Bros to ensure that the creative direction is authentic as possible.

The house also taps the talents of Kubrick costume designer Milena Canonera to bridge any gaps. Alessandro Michele talks about the [new campaign](https://www.trendhunter.com/trends/salute-the-detail), stating that "As an act of love, I decided to re-inhabit Kubrick’s films. I took the liberty of disassembling, blending, grafting, and reassembling them. Sticking to my creative praxis, I seized those movies, re-semanticizing them, and populating them with my clothes. The past explodes into the present.”

Image Credit: Gucci

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 23% | Activity: 79% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury)

## Key Themes

### What's Driving This Trend

- **Film-inspired Fashion Campaigns:** Fusing fashion and films can generate buzz both industries
- **Collaborations with Entertainment Studios:** Partnering with entertainment studios can bring a new level of authenticity and creativity to fashion campaigns.
- **Reviving Classic Styles:** Bringing back iconic fashion styles from classic movies can inspire new trends and influence consumer preferences.

### Who This Affects Most

- **Fashion:** Fashion companies should consider tapping into pop-culture references, collaborations, and reimagining classic styles for their campaigns.
- **Film and Entertainment:** Film and entertainment studios can extend their brand exposure and create buzz by collaborating with fashion brands to revitalize classic film styles.
- **Marketing and Advertising:** Marketing and advertising industries can leverage the fusion of fashion and pop-culture to produce unique and compelling campaigns that resonate with millennials and Gen Z audiences.

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