# Chic Streetwise Summer Lookbooks Jourdan Dunn Stuns in the Express Spring/Summer 2014 Ad Campaign By Farida Helmy | Published 2014-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/express-springsummer-2014 References: [fabmagazineonline](http://fabmagazineonline.com/fab-fashion-jourdan-dunn-for-express-spring/) & [express](http://www.express.com/canada/?c=ca) Looking chic and ready for summer, models Magdalena Frackowiak and Jourdan Dunn star in the latest [Express Spring/Summer 2014 ad campaign](https://www.trendhunter.com/trends/knys-fall-2025). The stunning models look comfortable and casually sophisticated in the best spring looks to don when it starts to get warm. The Express Spring/Summer 2014 'Own The Moment' ad campaign has the models posing in the latest collection, which features [urban styles and stylish cuts](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) that are bound to be staples in [every woman's summer wardrobe](https://www.trendhunter.com/trends/modeloffduty-essentials). It also doesn't hurt that they have the blonde bombshell Frackowiak fronting the brand's latest campaign -- with her as the new face, sales are bound to explode. So if you're ready to rock a simple yet sophisticated all-white look a la Dunn and Frackowiak, make sure you check out the collection. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 73% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Urban Styles:** There is an opportunity for brands to innovate and disrupt the urban fashion market by creating unique and stylish urban looks for the summer. - **Sophisticated Cuts:** There is potential for disruptive innovation in the fashion industry by creating fashion collections with sophisticated cuts that appeal to women's desire for elegance and style. - **All-white Look:** There is an opportunity for retailers to innovate and disrupt the fashion market by offering a variety of all-white fashion pieces that are simple yet sophisticated for the summer season. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from disruptive innovations in urban styles, sophisticated cuts, and all-white looks for the summer season. - **Retail:** The retail industry can seize the disruptive innovation opportunities presented by urban styles, sophisticated cuts, and all-white looks by offering these fashion trends to customers. - **Advertising:** The advertising industry can leverage the appeal of urban styles, sophisticated cuts, and all-white looks by showcasing these trends in their campaigns to attract customers and increase sales. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md)