# Re-Branded Beef Stick Packaging Ayoba-Yo Revealed Its New Packaging During Expo West 2020 By Daniel Johnson | Published 2020-03-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/expo-west-20201 References: [nosh](https://www.nosh.com/food-wire/2020/ayoba-yo-to-unveil-new-packaging-at-expo-west/) & [ayoba-yo](http://www.ayoba-yo.com/pages/rebrand) Ayoba-Yo revealed its new packaging during Expo West 2020. The packaging is for the company's [South African beef Bitong](https://www.trendhunter.com/trends/beef-biltongs) and Droëwors Beef Sticks. The new packages are part of a company-wide rebrand, which featured new colors and designs as well as images that depict Ayoba-Yo's history. The rebranded package also displays some of the health information from the product, including that it is made from grass-fed beef, is Paleo Certified, and recently it was [Whole 30](https://www.trendhunter.com/trends/teakoe) Approved. Wian van Blommestein, the Co-Founder of the company, stated that being [Whole30](https://www.trendhunter.com/trends/grassfed-venison-snack-sticks) Approved separates Ayoa-Yo products form others on the market. Adam Palmer, the Ayoba-Yo Marketing Director, spoke about the, “In our redesign, it was essential that our new look represented the four pillars of our brand, which are premium, authentic, delicious and healthy.” Image Credit: Ayoba-Yo ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Rebranded Packaging:** Disruptive innovation opportunity: Explore new packaging designs and colors to refresh brand identity and attract consumer attention. - **Health Information Display:** Disruptive innovation opportunity: Incorporate more detailed health information on packaging, highlighting certifications and sustainable sourcing practices. - **Differentiation Through Certifications:** Disruptive innovation opportunity: Seek unique certifications and approvals to differentiate products from competitors. ### Who This Affects Most - **Food Packaging:** Disruptive innovation opportunity: Develop sustainable and visually appealing packaging solutions for food products. - **Meat Snacks:** Disruptive innovation opportunity: Explore innovative flavors, ingredients, and production methods to create unique and healthy meat snacks. - **Health Food:** Disruptive innovation opportunity: Utilize health certifications and sustainable sourcing practices to attract health-conscious consumers. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Premium Protein Rebrands](https://www.trendhunter.com/trends/grass-rooted.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Savory Artisan-Style Meat Snacks](https://www.trendhunter.com/trends/country-archer-beef-jerky-snacks.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md)