# Psychedelic Summer Streetwear Primitive Taps Artist 1010 to Launch Its New Exploration Collection By Niko Pajkovic | Published 2022-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/exploration References: [hypebeast](https://hypebeast.com/2022/5/primitive-1010-psychedelic-inspired-collection) & [primitiveskate](https://primitiveskate.com/) Skateboard label Primitive has teamed up with Hamburg-based artist 1010 to launch a new summer 2022 collection titled 'Exploration.' The new capsule draws directly from 1010s [NFT](https://www.trendhunter.com/trends/limewire-1) artworks and psychedelic print designs to offer a range of eye-catching, loose-fitted pieces. T-shirts, long sleeves, and hoodies arrive in minimalist colorways adorned with large [psychedelic-themed prints and graphics](https://www.trendhunter.com/trends/new-psychedelia). However, standout items come from the collection's more functional offerings. These include the Titan Hooded Vest, which comes in jet black and features [large utility pockets](https://www.trendhunter.com/trends/neighborhood-x-chito), and the Streets Zip-Up Hoodie, which arrives adorned in embroidery and a tattoo-like pattern. For those interested, the Primitive x 1010 'Exploration' collection is now available on Primitive's website and at select physical retailers throughout the United States. Image Credit: Primitive ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 82% | Activity: 50% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Nft-inspired Streetwear:** Collaborations between fashion brands and NFT artists can create an opportunity for unique and innovative streetwear designs. - **Psychedelic-themed Fashion:** The use of bold and eye-catching psychedelic prints in streetwear collections can appeal to consumers looking for bold fashion statements. - **Functional Streetwear:** The inclusion of utility pockets and functional elements in streetwear collections can target consumers looking for both style and practicality. ### Where This Applies - **Fashion:** The fashion industry can tap into NFT art collaborations and functional streetwear designs to add unique offerings. - **Art:** Artists can explore collaborations with fashion brands to create new opportunities for their artwork to be commercially available and wearable as streetwear. - **Retail:** Retailers can leverage the popularity of NFT art and streetwear to attract customers and differentiate themselves from competitors. ## Related on Trend Hunter - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Psychedelic Skateboard Decks](https://www.trendhunter.com/trends/new-psychedelia.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md) - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md) - [Graffiti Artist-Collab Streetwear](https://www.trendhunter.com/trends/ja-one-xtc.md) - [Collaborative Web-Themed Limited Streetwear](https://www.trendhunter.com/trends/invasion-line.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md)