# Camouflaged Urban Exploration Wear The North Faces Mixes Style and Function for Spring/Summer 2018 By Kalin Ned | Published 2018-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/exploration-wear References: [highsnobiety](https://www.highsnobiety.com/p/the-north-face-urban-exploration-ss18/#slide-7) & [thenorthface](https://www.thenorthface.com/en_ca/homepage.html) Global outerwear brand The [North Face](https://www.trendhunter.com/trends/the-north-face-urban-exploration-reexploration-patch-up) debuted its latest collection of [urban-friendly exploration wear](https://www.trendhunter.com/trends/topologie-1) for Spring/Summer 2018 and the drop is strongly characterized by pattern-heavy silhouettes and attention-capturing orange hits. The capsule, released under TNF's Urban Exploration Black Series, is "reimagined for an urban world [that is] threatened by destruction and disaster." The title of the Spring/Summer 2018 collection is SHELTER/SEAMLESS and it is focused on providing city-friendly silhouettes that bring together fashion-forward and contemporary styles with performance-driven innovative designs. The urban exploration wear lineup boasts GORTEX raincoats, stylish light turquoise jackets, comfort-boasting all-denim outfits, [camouflage-printed sweatshirts](https://www.trendhunter.com/trends/grottoflage) and more. With a motto to 'Never Stop Exploring,' The North Face's SHELTER/SEAMLESS Spring/Summer 2018 capsule certainly communicates adventurous attitudes, youthful vigor and an aesthetic that easily translates itself into an urban environment. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 86% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Urban Exploration Wear:** TNF's Urban Exploration Black Series provides an opportunity for fashion-based companies to create outdoor gear. - **Performance-driven Design:** Functional and fashionable designs create opportunities for companies looking to reach the outdoor enthusiast market. - **Camouflage Prints:** Camouflage prints can merge functionality with fashion to create unique and innovative designs for outdoor wear. ### Industries Being Reshaped - **Outdoor Retail:** Companies in the outdoor retail industry can capitalize on the merging of fashion and function in outdoor gear. - **Streetwear Fashion:** Streetwear fashion brands can create hybrid designs that blend fashion and outdoor wear. - **Sustainable Textiles:** Developments in sustainable textiles can provide environmentally-friendly options for urban exploration wear. ## Related on Trend Hunter - [Urban Modular Outerwear](https://www.trendhunter.com/trends/urban-exploration-2.md) - [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md) - [Seasonal Utility Staples](https://www.trendhunter.com/trends/the-north-face-red-box.md) - [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md) - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md) - [Durable Summer Camping Capsules](https://www.trendhunter.com/trends/the-north-face-1.md)