Jeremy Gutsche — August 25, 2009 — About
References: exploitingchaos
Our EXPLOITING CHAOS pre-launch was very successful last week, with 130,000 people downloading the first chapter from our launch partners. This week, you can get the preview directly from us!
The pre-launch led to hundreds of blog articles and tweets about Exploiting Chaos, but my favorite came from John Jantsch, Author of Duct Tape Marketing. He had a full copy of the book sent to him and he noted, "Love the book - best book on innovation I've read and I get 10 a week." Sweet!
The launch is only a few days away, so this is your last week to get in on the pre-order sales... delivery kicks in next week:
Pre-Order (and Save!)
Amazon
Borders
Barnes and Noble
Indie Bound
Chapters Indigo
Penguin.com
Tower Books
eCampus
CEO Read
FREE 45 Page Preview >
The pre-launch led to hundreds of blog articles and tweets about Exploiting Chaos, but my favorite came from John Jantsch, Author of Duct Tape Marketing. He had a full copy of the book sent to him and he noted, "Love the book - best book on innovation I've read and I get 10 a week." Sweet!
The launch is only a few days away, so this is your last week to get in on the pre-order sales... delivery kicks in next week:
Pre-Order (and Save!)
Amazon
Borders
Barnes and Noble
Indie Bound
Chapters Indigo
Penguin.com
Tower Books
eCampus
CEO Read
Trend Themes
1. Pre-order Sales - The success of pre-launch sales for the EXPLOITING CHAOS book shows that there is value in offering discounted rates for early adopters.
2. Innovation in Publishing - Authors and publishers can innovate by offering free sneak peeks and samples of their books to increase interest and lead to more sales.
3. Online Book Sales - The availability of the EXPLOITING CHAOS book on multiple online platforms highlights the importance of online book sales to reach a wider audience and increase sales.
Industry Implications
1. Publishing - Publishers can disrupt the traditional publishing industry by offering innovative sales and marketing strategies like pre-order sales and free book previews.
2. Online Retail - The success of online platforms like Amazon and Barnes and Noble in selling books indicates the disruptive potential of online retail in the book industry.
3. Social Media - The success of the EXPLOITING CHAOS book pre-launch on social media channels demonstrates the power of social media in promoting and driving sales for products.
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