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# Highly Stylized Functional Wear
DeMarcoLab and 4DIMENSION Boast an Experimental Performance Line

By Kalin Ned | Published 2019-11-04 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/experimnetal-performance
References: [hypebeast](https://hypebeast.com/2019/11/demarcolab-4dimension-4dmlab-capsule-collection) & [instagram](https://www.instagram.com/cannabis_tokyo/)

Ultra-chic and incredibly contemporary experimental performance is an ideal phrase to describe the latest [collaborative capsule](https://www.trendhunter.com/trends/our-legacy-work-shop-x-goldwin) between DeMarcoLab and 4DIMENSION. Dubbed '4DMLAB,' the range boldly tests the limits of unconventional design in the sports category, introducing [technical features to streetwear fabrics](https://www.trendhunter.com/trends/garment-dyed-nylon) in unusual silhouettes.

To give you the sense of the scope of the experimental performance wear, DeMarcoLab and 4DIMENSION utilize X-PAC in the collection. This is identified as "a composite fabric comprised of multiple layers laminated into a single sheet and contrasting neon hits." A highlight for style in the 4DMLAB capsule is also the techy take on the classic denim jacket, which also boasts a heat-trapping silver lining.

The DeMarcoLab x 4DIMENSION experimental performance wear will be exclusively available at a pop-up in Tokyo.

Image Credit: DeMarcoLab

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 98% | Activity: 95% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What Makes This Trend Stand Out

- **Unconventional Design:** The collaboration between DeMarcoLab and 4DIMENSION pushes the boundaries of conventional design in the sports category, creating opportunities for disruptive innovation.
- **Technical Fabrics:** Introducing technical features to streetwear fabrics opens up possibilities for disruptive innovation in the fashion industry.
- **Pop-up Retail:** The exclusive availability of the DeMarcoLab x 4DIMENSION collection at a pop-up in Tokyo provides an opportunity for disruptive innovation in the retail industry.

### Sectors Adopting This

- **Sports:** The experimental performance wear by DeMarcoLab and 4DIMENSION disrupts traditional sports apparel by combining unconventional design and technical fabrics.
- **Fashion:** The use of technical features on streetwear fabrics in the 4DMLAB capsule presents disruptive innovation opportunities in the fashion industry.
- **Retail:** The pop-up retail strategy for the exclusive DeMarcoLab x 4DIMENSION collection opens up opportunities for disruptive innovation in the retail industry.

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- [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md)
- [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md)
- [Utility Capsule Apparel](https://www.trendhunter.com/trends/our-legacy-work-shop-x-goldwin.md)
