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# Experimental Face Paint Portraits
The Experiments Series Explores the Concept of Identity

By Katherine Pendrill | Published 2016-02-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/experiments-series
References: [fubiz.net](http://www.fubiz.net/en/2016/02/18/experimental-abstract-portraits/?utm_source=feedly&utm_medium=webfeeds) & [andylopo](http://www.andylopo.com/portrait/)

Photographer Andy Lo Po and English art director Gem Fletcher recently released the Experiments series, which explores the concept of identity. For many photographers, makeup is a useful way to transform models into different characters. This series goes beyond makeup in order to convey the idea of a second skin in a striking new way,

The Experiments series explores the concept of identity through the use of [abstract masks](https://www.trendhunter.com/trends/hughmanity). In each image, the model is covered with a different artifice that conveys the idea of a second skin. Instead of only relying on makeup, Po and Fletcher also used unexpected materials such as [paint and collage](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela). The result is a series of stunning portraits that convey the abstract notion of [performing a different identity](https://www.trendhunter.com/trends/dirty-looks).

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 69% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Identity-exploring Photography:** Photographers can experiment using abstract masks and unexpected materials to convey alternative identities in their portraits.
- **Second Skin Imagery:** Artists can explore the idea of using artifice to create a second layer on models using a range of materials beyond just makeup.
- **Abstract Portraiture:** Artistic photographers can create unique and abstract images by going beyond traditional mediums in their portraiture.

### Where This Applies

- **Photography:** Photographers can create unique and compelling portraits by exploring alternative ways of depicting identity through their work.
- **Art Direction:** Art directors can inspire photographers to think outside the box when working with models to explore alternative ways of depicting identity.
- **Makeup and Cosmetics:** Makeup artists and cosmetics companies can experiment with using painted masks and unconventional materials beyond traditional makeup to create unique looks.

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