# Brand-Focused Fragrance Start-Ups Experimental Perfume Club Helps Companies Advertise with Scent By Ell Smith | Published 2017-10-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/experimental-perfume-club References: [psfk](https://www.psfk.com/2017/10/perfume-startup-designs-scents-for-brands.html) & [experimentalperfumeclub](https://experimentalperfumeclub.com/) Experimental Perfume Club (EPC) is a creative studio based in London that helps brands and individuals create [unique signature scents](https://www.trendhunter.com/trends/bespoke-scent). The company, which functions as a [sensory consulting agency](https://www.trendhunter.com/trends/the-fragrance-collective), offers brands a unique storytelling platform, in which one's professional intentions and visions can be expressed through scent. The [scent-based marketing technique](https://www.trendhunter.com/trends/fragrance-billboard) has led to a variety of unique campaigns, including one company, which re-created an old car smell perfume to ignite a nostalgia among consumers, while comparing the past to the new concept car it was promoting. This multi-sensory experience helps brands embody a message in a manner that interacts with scent beyond its traditional, bottled form. In addition, EPC hosts workshops, which teach guests the art, science and history behind fragrances. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 43% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Scent-based Marketing:** Exploring scent-based marketing techniques can help brands create unique and immersive experiences for consumers. - **Multi-sensory Branding:** Using multiple senses, including scent, can enhance a brand's ability to convey its message and create a deeper connection with consumers. - **Fragrance Workshops:** Offering fragrance workshops can provide an opportunity for brands to educate and engage consumers in the art, science, and history of fragrances. ### Who This Affects Most - **Advertising:** The advertising industry can leverage scent-based marketing to create unique and memorable campaigns that capture consumer attention. - **Retail:** Incorporating multi-sensory branding, including scent, can enhance the in-store experience and differentiate brands in the competitive retail industry. - **Fragrance:** The fragrance industry can benefit from offering fragrance workshops as a way to educate consumers and foster a deeper appreciation for scents. ## Related on Trend Hunter - [Virtual Fragrance Workshops](https://www.trendhunter.com/trends/scentbird-academy.md) - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Experimental Fragrance Collections](https://www.trendhunter.com/trends/snif-secret-menu.md) - [Immersive Fragrance Retail Locations](https://www.trendhunter.com/trends/the-perfume-shop-experiential-store.md) - [Immersive Fragrance Experiences](https://www.trendhunter.com/trends/petrichor.md) - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [Efficient Candle Subscription Marketplaces](https://www.trendhunter.com/trends/candle-subscription-marketplace.md)