# Experimental Films Trend Hunter Andrew Robichaud Uncovers Viral Yo-Yo Videos By Jamie Danielle Munro | Published 2012-09-27 | About Source: Trend Hunter, https://www.trendhunter.com/trends/experimental-films References: [youtube](http://www.youtube.com/watch?v=p1UoBkRJqWA) & [trendhunter](http://www.trendhunter.com/trends/joey-steadyo-film)  Former intern Andrew Robichaud has a knack for finding experimental films that play with one’s perceptions. His latest discovery includes a viral yo-yo video, which focuses on the movement of the toy. However, instead of capturing the regular movement of this item, the filmmakers decided to have the yo-yo still while the strings and person revolved around it. These techniques resulted in an interesting video that reverses what normally happens when interacting with this toy. Experimental films are just one of the many things Andrew enjoyed during his time at Trend Hunter. He learned about different products and items that would normally be ignored, and this helped him in the world of journalism. The enthusiasm from the Trend Hunter team was much appreciated, as were all of the skills he took with him after completing the program. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [About](https://www.trendhunter.com/about) ## Key Themes ### What's Driving This Trend - **Experimental-films:** Disruptive innovation opportunity: Explore unconventional techniques and perspectives in filmmaking to create unique and captivating content. - **Viral-yo-yo-videos:** Disruptive innovation opportunity: Incorporate unexpected elements or perspectives into popular trends to create viral content that challenges viewers' expectations. - **Perception-altering-techniques:** Disruptive innovation opportunity: Develop innovative techniques that manipulate perceptions and challenge traditional ways of experiencing visual media. ### Who This Affects Most - **Film-production:** Disruptive innovation opportunity: Embrace experimental filmmaking techniques to push the boundaries and create unique visual experiences that captivate audiences. - **Toy-manufacturing:** Disruptive innovation opportunity: Explore unconventional uses of toys, such as incorporating unexpected elements or movements, to create viral content that captures consumers' attention. - **Online-content-creation:** Disruptive innovation opportunity: Incorporate perception-altering techniques into online content to differentiate from competitors and attract a larger audience through unique and engaging experiences. ## Related on Trend Hunter - [Layered Online Content Reports](https://www.trendhunter.com/trends/creative-maximalism.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Viral Video Databases](https://www.trendhunter.com/trends/viral-ideas.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [AI-Powered Social Media Series](https://www.trendhunter.com/trends/hard-drive-reveal.md) - [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md) - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [Dynamic Art Exhibitions](https://www.trendhunter.com/trends/art-in-motion-exhibition.md)