# Film-Informed Fashion Runways Namacheko's SS2020 Embraces an Experimental Film Inspiration By Kalin Ned | Published 2019-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/experimental-film-inspiration References: [hypebeast](https://hypebeast.com/2019/6/namacheko-spring-summer-2020-collection) & [namacheko](http://www.namacheko.com/) Experimental film inspiration is the driving force of [Namacheko's](https://www.trendhunter.com/trends/namacheko-1) Spring/Summer 2020 collection which debuted earlier this week. The entire capsule is centered around fostering a visually stimulating connection through powerful kaleidoscoping patterns, daring use of material, and a playful approach to form that takes little consideration of pre-established boundaries. Namacheko's [experimental film inspiration](https://www.trendhunter.com/trends/the-tiger) is namely 'Koyaanisqatsi' — an iconic 1982 movie which was directed by Godfrey Reggio. The plot is composed of a series of visual montages and, as a result, a fashion reinterpretation of the cinematic artifact can work spectacularly. The Spring/Summer 2020 collection features "[loud pops of color](https://www.trendhunter.com/trends/the-future-is-not-set)" to further captivate the attention of attendees, while the silhouettes vary in styling aesthetic — some are left boxy and others have been carefully tailored. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 50% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Experimental Film Fashion:** The use of experimental film as inspiration for fashion offers new opportunities for creating visually stimulating garments and accessories. - **Kaleidoscoping Patterns:** The integration of kaleidoscoping patterns in fashion design can bring new life to established trends and offer a unique visual experience. - **Playful Form:** A playful approach to form can open up new design possibilities, encouraging designers to think outside of the box and take risks. ### Who This Affects Most - **Fashion:** Exploring the integration of experimental film and kaleidoscoping patterns in fashion design opens up new avenues for creativity and innovation in the industry. - **Film:** Collaborating with fashion designers to reinterpret iconic films offers a unique opportunity to extend the reach and impact of cinematic artifacts. - **Visual Art:** Partnering with fashion designers to explore the intersections of fashion and visual art opens up exciting opportunities for experimentation and innovation. ## Related on Trend Hunter - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)