# Supportive Multi-Brand Shops '50m' is an Experimental Concept Store Showcasing Emerging Designers By Laura McQuarrie | Published 2018-04-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/experimental-concept-store References: [fadmagazine](https://fadmagazine.com/2018/04/19/50m-a-new-experimental-concept-store-showcasing-emerging-designers-to-open-in-belgravia/) & [50-m](http://www.50-m.com/) In order to support a vibrant community of up-and-coming designers in the city of London where rent is exorbitantly high, Something & Son is launching an experimental [concept store](https://www.trendhunter.com/trends/base-store) by the name of '50m' in May. For an affordable monthly fee, [emerging designers](https://www.trendhunter.com/trends/endless-runway) will be able to have their work shown within a retail space, which also doubles as a [community hub](https://www.trendhunter.com/trends/multipurpose-commercial-space), event space and cafe. 50m is being introduced to the world as a unique "democratic retail environment for the next generation of emerging creative talent." Some of the designers that will be featured at the opening of 50m include London College of Fashion graduate Bethany Williams, jewelry studio RÄTHEL & WOLF and menswear designer Ka Wa Key. While becoming part of the 50m community will help to boost these brands' visibility to the public, they will also gain access to support from industry leaders and experts. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Supportive Multi-brand Shops:** Opportunity for emerging designers to showcase their work in a retail space that also provides support, community engagement, and networking opportunities. ### Who This Affects Most - **Retail:** Retail stores can adopt the concept of supportive multi-brand shops to provide a platform for emerging designers while fostering a sense of community engagement. ## Related on Trend Hunter - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Emerging London Designer Exhibitions](https://www.trendhunter.com/trends/powershift-exhibition.md) - [Community-Driven Retail Stores](https://www.trendhunter.com/trends/stone-islands-munich-store.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Emerging Design Exhibitions](https://www.trendhunter.com/trends/dry-cleaning-exhibition.md) - [Record-Breaking Rental Pop-Ups](https://www.trendhunter.com/trends/rental-pop-up.md) - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md) - [Adaptive Community Hubs](https://www.trendhunter.com/trends/spaced-agency.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md)