# Pampering Personal Care Stores L'Occitane's Experiential Concept Store is Indulgent & Immersive By Laura McQuarrie | Published 2018-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/experiential-concept-store References: [prnewswire](https://www.prnewswire.com/news-releases/l-occitane-raises-the-bar-on-customer-experience-and-disrupts-new-york-s-fifth-avenue-with-a-new-experiential-concept-store-848769797.html) & [fr.loccitane](https://fr.loccitane.com/) [L'Occitane](https://www.trendhunter.com/trends/loccitane-virtual-experience) recently launched a new L'Occitane en Provence [experiential concept store](https://www.trendhunter.com/trends/la-maison-gnrale) on Fifth Avenue in New York City, aiming to redefine in-store shopping. Knowing that its customers make a point to come into its stores to be indulged and pampered, L'Occitane created a unique location that sets itself apart from its flagship store. While the brand's existing experiential boutique located in the Flatiron District spotlights service and innovation, the all-new 555 is described as a "more disruptive and attract new customers, encourage engagement and produce user-generated content for social media." At the 555 Fifth Avenue store, visitors can expect to find a rain-shower sink, communal bench-style seating beneath a Mediterranean olive tree, a [skincare consultation area](https://www.trendhunter.com/trends/sephora-store-of-the-future) among other appealing stations. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Experiential Retail Spaces:** Creating unique, immersive in-store experiences to attract and engage customers is a growing trend in retail. - **Service and Innovation:** Providing exceptional service and implementing innovative solutions within retail spaces is becoming a necessary aspect of the shopping experience. - **User-generated Content for Marketing:** Encouraging customers to generate content for social media through in-store experiences is an emerging trend for marketing and brand promotion. ### Where This Applies - **Beauty and Personal Care:** In-store experiences that provide personalized consultations, unique product displays, and pampering services are disrupting the traditional beauty and personal care industry. - **Retail:** Innovative, experiential retail spaces are transforming the traditional brick-and-mortar shopping experience and disrupting the retail industry as a whole. - **Marketing and Advertising:** Using user-generated content from in-store experiences as a marketing and promotional tool is an emerging trend within the marketing and advertising industry. ## Related on Trend Hunter - [Premium In-Store Experiences](https://www.trendhunter.com/trends/lancomes-domaine.md) - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Immersive Fragrance Retail Locations](https://www.trendhunter.com/trends/the-perfume-shop-experiential-store.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Silk-Forward Retail Experiences](https://www.trendhunter.com/trends/lilysilk-concept-store.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Tranquil Retail Environments](https://www.trendhunter.com/trends/neom-wellbeing.md) - [Relaxing Personal Care Stores](https://www.trendhunter.com/trends/bath-body-works-gingham.md)