# Interactive Fragrance Displays Macy's is Introducing a Dynamic In-Store Experience with Fragrance By Laura McQuarrie | Published 2019-04-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/experience-with-fragrance References: [psfk](https://www.psfk.com/2019/04/perch-interview-macys-fragrance-experience.html) & [macys](https://www.macys.com/) This spring, [Macy's](https://www.trendhunter.com/trends/macys-mstylelab) will be launching an in-store experience with fragrance that will invite consumers to discover the perfect product for their needs and preferences based on a high level of personalization. The [Macy’s](https://www.trendhunter.com/trends/fit-match) fragrance experience was created in collaboration with Perch Interactive and is centered around physically interacting with products. Like many fragrance experiences, this one begins by asking consumers a few basic questions and tailors recommendations to their interests. As if they were shopping online, people will also be able to see ratings, reviews and other important details about a scent. While many people used to search for their perfect signature scent, this experience with fragrance supports the concept of "[fragrance wardrobing](https://www.trendhunter.com/trends/hm-nolita-pop-up)," allowing people to use scent like clothing as a means of self-expression that's tailored to one's mood. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 22% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Fragrance Displays:** Disruptive Innovation Opportunity: Develop interactive fragrance displays that offer personalized recommendations based on consumer preferences and mood. - **Fragrance Personalization:** Disruptive Innovation Opportunity: Create fragrance customization platforms that allow consumers to tailor scents according to their specific needs and preferences. - **Fragrance Wardrobing:** Disruptive Innovation Opportunity: Introduce fragrance wardrobing services that enable individuals to use scents as a form of self-expression and mood enhancement. ### Industries Being Reshaped - **Retail:** Disruptive Innovation Opportunity: Transform the fragrance retail industry by incorporating interactive displays and personalized recommendations to enhance the consumer experience. - **Beauty:** Disruptive Innovation Opportunity: Reimagine the beauty industry by offering fragrance personalization services that empower individuals to find unique scents tailored to their needs. - **Technology:** Disruptive Innovation Opportunity: Merge technology and fragrance by developing interactive platforms and tools that revolutionize the way consumers explore and select their scents. ## Related on Trend Hunter - [AI-Focused Fragrance Pop-Ups](https://www.trendhunter.com/trends/ai-focused-fragrance.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Immersive Fragrance Retail Locations](https://www.trendhunter.com/trends/the-perfume-shop-experiential-store.md) - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [Virtual Brand Fragrance Experiences](https://www.trendhunter.com/trends/loccitane-en-provence-2.md) - [AI-Powered Scent Advisors](https://www.trendhunter.com/trends/jo-malone-london-scent-advisor.md) - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md) - [Interactive Scenting Kiosks](https://www.trendhunter.com/trends/scenting-kiosk.md)